Name: M_LAB
Author: RAZR Marketing, Inc

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Policy Management

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Converged Network Adapters (CNAs)

Data Catalog

Data Center Networking

Data Integration

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Observability

Server Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Customer Journey Analytics

Digital Asset Management

Email Marketing

Marketing Analytics

Marketing Automation

Mobile Advertising

Mobile Analytics

Press Release Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Presales

Sales

Civil Engineering

Construction Workforce Management

Dental

Loan Servicing

Patient Engagement

Revenue Cycle Management (RCM)

Vertical-Specific

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M_LAB, offered by RAZR Marketing, Inc., is a solution that aims to unlock brand growth through a full-funnel approach rooted in behavioral science. According to the vendor, M_LAB provides tech, creative, and strategic planning services to drive purchase, influence repurchase, and foster customer loyalty. It is designed for marketing professionals, advertising agencies, brand managers, retailers, and consumer packaged goods (CPG) companies.

## Key Features

**Behavioral Science**: According to the vendor, M_LAB leverages insights and data from behavioral science to understand consumer behavior and make informed marketing decisions. The application of behavioral science helps in creating messaging strategies that aim to emotionally engage consumers and drive them towards purchase.

**Shopper Research**: The vendor states that M_LAB conducts Voice of Shopper (VOS) research to uncover data and insights into shoppers' purchasing behaviors. This research aims to identify pain points along the shopper journey, informing messaging strategies that aim to drive conversion.

**Strategy**: According to the vendor, M_LAB develops strategic marketing campaigns that aim to move consumers from inspiration to transaction. They use insights from shopper research to create marketing strategies that aim to speak to shoppers at pivotal moments along their journey, ensuring a seamless shopper experience.

**Creative Services**: The vendor claims that M_LAB offers creative services that are informed by insights and behavioral science. Their messaging strategies and creative executions aim to emotionally engage consumers and drive them from intent to purchase. Creative services include retail point-of-sale materials, digital animation, website design, video production, advertising, and branding/logo development.

**E-Commerce Assessment**: According to the vendor, M_LAB's unique E-Commerce Assessment Tool, IRIS™, evaluates current Product Detail Pages (PDPs) through a shopper lens. The tool analyzes shopper viewpoints, retailer algorithms, competitor and category standards, and keyword analysis to optimize content and drive conversion. It aims to help in creating compelling and effective content that resonates with shoppers and improves online sales.

**Digital & Mobile Marketing**: The vendor states that M_LAB offers digital and mobile marketing services to connect CPG products with consumers. They recommend top-performing retailer media and vendors based on clients' business objectives. Their strategies aim to align with the unique digital ecosystems and shopper touch-points of each retailer to drive conversion.

**Content Development**: According to the vendor, M_LAB's Creative Services team produces engaging content, including social content, digital content, copywriting, messaging, community management, photography, and video production. The content is tailored to the brand and platforms to drive conversion and create a cohesive brand story.

**Engagement & Promotions**: The vendor claims that M_LAB has extensive experience in creating and executing engaging sweepstakes, contests, sponsorships, promo offers, sampling events, and tours. They aim to develop moment-specific concepts and authentic experiences to make lasting impressions on consumers. Engagement and promotions include sweepstakes, microsites, experiential events, consumer loyalty programs, rebates, and sampling.

**Partnership Marketing**: According to the vendor, M_LAB offers a proven partnership marketing approach to discover the right partners and execute successful programs. They aim to help activate brands, share campaign costs, and create awareness through effective partnerships. Partnership marketing can include digital advertising, retailer media, couponing, AR experiences, and chatbots.

**Dynamic Media**: The vendor states that M_LAB applies insights and best practices to create dynamic out-of-home creative. Their dynamic media strategies aim to drive awareness, measure performance, and connect with consumers to drive conversion. They work with various vendors to ensure flawless execution of dynamic media campaigns.

M_LAB offers tech, creative, and strategic planning to drive purchase as well as influence repurchase and loyalty. M_LAB core services are rooted in real-time customer data and behavioral insights, and include proprietary assessment processes and tools to optimize all creative deliverables and make sure they emotionally connect with shoppers along their journey.

M_LAB

Market Research

RAZR Marketing, Inc

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

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M_LAB

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