Name: Margo
Author: CRIF S.p.A.

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

PHP Frameworks

Development

Learning Management

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Enterprise Content Management

Enterprise Feedback Management

Facility Management

Knowledge Management

Payment Facilitation

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Wallets

Hedge Fund

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Embedded Database

Endpoint Security

Fraud Detection

Function as a Service (FaaS)

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Network Attached Storage

Network Performance Monitoring

Object Storage

Privileged Access Management

Rack Servers

Storage as a Service (STaaS)

Technology Business Management

Value Stream Management

Website Hosting

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Contact Management

Content Management

Creative Management

Customer Advocacy

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Auction Software

Customer Relationship Management (CRM)

Headless eCommerce

Lead Management

Sales Incentive Compensation Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

Operational Technology (OT) Security

Security

Aviation

Civil Engineering

Computer-Aided Manufacturing (CAM)

Healthcare Learning Management

Lease Management

Vendor Neutral Archive (VNA)

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Hootsuite

Crowdbooster (discontinued)

Discontinued Products

TrackMaven

Talkwalker by Hootsuite

Semrush

Factiva

Dow Jones

Cortellis

Clarivate

HG Insights Platform

HG Insights

AMI Enterprise Intelligence

Bertin IT - CNIM Group

Oracle DaaS

Oracle

Comscore Ad Metrix

Comscore

Cronycle

AdClarity

BIScience

Nielsen Digital Ads Ratings

Nielsen

D&B Market Insight

ZoomInfo Marketing

Moody's Orbis

Margo is a B2B marketing intelligence platform used to understand market structure and improve go-to-market processes. It helps B2B companies to improve their sales processes by using sales acceleration tools.

For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

Web Intelligence - Starter

Web Intelligence - Professional

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Similarweb

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

Basic Plus Unlimited

Enterprise Limited

Lead411

Margo

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

the Dashboard 
Displays an Agenda and widgets that show the latest information on customers and leads

Market Analysis
Identifies ideal targets at companies for sales actions through a country-level analysis

some of the available criteria: turnover, industry classifications, geographical areas, etc. The charts show the distributions of the identified companies, by number of employees and economic categories

Prospecting 
Leads are identified based on chosen criteria, and companies can be downloaded in Excel format

Portfolio Management 
For customer and prospect list management.

the Sales tool 
This is used to create a commercial campaign, assign it to agents and collect feedback on opportunities

CRIF S.p.A.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Margo

Overview

What is Margo?