TrustRadius: an HG Insights company

What is Margo?

Margo is a B2B marketing intelligence platform used to understand market structure and improve go-to-market processes. It helps B2B companies to improve their sales processes by using sales acceleration tools.

Categories & Use Cases

Media

Screenshot of the Dashboard 
Displays an Agenda and widgets that show the latest information on customers and leads
Screenshot of Market Analysis
Identifies ideal targets at companies for sales actions through a country-level analysis
Screenshot of some of the available criteria: turnover, industry classifications, geographical areas, etc. The charts show the distributions of the identified companies, by number of employees and economic categories
Screenshot of Prospecting 
Leads are identified based on chosen criteria, and companies can be downloaded in Excel format
Screenshot of the map search to locate prospects
Screenshot of Portfolio Management 
For customer and prospect list management.
Screenshot of the geolocalization feature
Screenshot of the Sales tool 
This is used to create a commercial campaign, assign it to agents and collect feedback on opportunities

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Screenshot of the Dashboard Displays an Agenda and widgets that show the latest information on customers and leads