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ZoomInfo Marketing

ZoomInfo Marketing
Formerly MarketingOS

Overview

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Display advertising (5)
    7.8
    78%
  • Ad campaign creation (5)
    7.6
    76%
  • Customer interaction histories (5)
    6.8
    68%
  • Automated routing and prioritization (5)
    6.4
    64%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is ZoomInfo Marketing?

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6.7
Avg 8.0

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.1
Avg 7.8

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

6.9
Avg 8.0

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.8

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.2
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Product Details

What is ZoomInfo Marketing?

MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.

Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert.

Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s contact data, Intent data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights.

ZoomInfo Marketing Features

ABM Integrations Features

  • Supported: Integrations with third-party software
  • Supported: Automated workflow & orchestration

Intent Data Features

  • Supported: 3rd party intent signals
  • Supported: Downstream intent signals
  • Supported: Account identification

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: ABM sales intelligence

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Engagement data tracking

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Display advertising
  • Supported: Contextual advertising
  • Supported: Social advertising
  • Supported: Ad reporting and analytics

Additional Features

  • Supported: Form acceleration
  • Supported: Human-first chat
  • Supported: Meeting acceleration

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience

ZoomInfo Marketing Video

Introducing MarketingOS, an ABM platform powered by ZoomInfo's B2B data.

ZoomInfo Marketing Competitors

ZoomInfo Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.

6sense, Demandbase One, and Terminus ABM Platform are common alternatives for ZoomInfo Marketing.

Reviewers rate Account identification highest, with a score of 8.6.

The most common users of ZoomInfo Marketing are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(26)

Attribute Ratings

Reviews

(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
ZoomInfo was used for prospecting and lead generation. Looking for buyer cues and correct contact information for email and phone campaigns.
  • Finding Contact information - email and phone
  • Verifying Company info
  • Buying cues, customer searching for certain topics
  • Not able to share a pool of contacts with other users
  • You will still get invalid contacts
  • plans are small for a lot of money per license
I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
MarketingOS is a great tool for running account-based marketing motions. Due to its seamless integration with the already popular and effective SalesOS platform, its ability to drive sales and marketing alignment is best in class. Build audiences based on ZoomInfo's robust database and then serve ads across various channels to achieve maximum ROI. It's as simple as that. Plus, all the reporting and additional products like FormComplete really get the GTM engine purring.
  • Audience Coverage.
  • Advertising Performance.
  • Intent Data.
  • UI could be improved to make things more streamlined.
  • Audience building can be a bit over complex.
  • Better integration with MAS and CRM systems.
If you have a mature ABM model, a decent-sized ad budget, and a willingness to align deeply with your sales team to go after accounts in a coordinated fashion, then MarketingOS is perfect for you. If you are newer to advertising and unsure of your ideal accounts or persona, then marketing is not the best fit. Still, it also has the functionality to help you derive that information. I would say it's a good fit for any B2B organization looking to grow.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Zoom info to be able to get more information on prospects, such as who is the relevant person to speak to within a company, and identifying the decision maker, for example, once we have been given a company that might be interested in our services.
  • Quick access to info.
  • User-friendly interface.
  • Up-to-date information.
  • More hands-on training.
Zoom info is suited when you want to find out more information on a specific person or department within a company; it provides detailed company information, which would be difficult and time-consuming to find elsewhere.
Yigal Rabi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Lead generation tool data quality routing automation for SDR integration with Salesforce.
  • Lead search engine.
  • Market analysis.
  • Lead generation.
  • Integration with Salesforce.
  • Routing automation for lead assignment.
  • Duplicates check.
  • Relationship with opportunities.
Great for lead/account search lead generation to CRM, solving data quality issues, helping prioritize leads that need improvement in regards to their relationship with opportunities, lead ownership logic, and forecasting.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Used it as an ABM tool to build audiences and run ads. Also occasionally told which companies were visiting the website and some of their intent.
  • Identify Website Visitors
  • Build Audiences
  • Run Ads
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
It's better than nothing. Their support and customer success teams leave much to be desired. The product lacks complete and seamless integration with their flagship SalesOS product. It did provide insight as to who is visiting the website. The ads component was ok. There is a lot that needs to be improved before purchasing again.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have several use cases for ZoomInfo at AOT Technologies. First is Lead Intelligence & Generation. Finding in-market Leads within our ICP is hugely valuable. The second is lead qualification. Inbound leads are assessed using Zoominfo to qualify them at the top of funnel.
Lastly, Sales and Leadership use the platform to gain insights into market behaviours.
  • Breadth of leads in North America
  • Detailed company information including revenue & funding
  • HubSpot integration is seamless
  • Pricing - right now they are leveraging incumbent status
  • Leads in Europe and SEA are lacking
  • Intent data is interesting but often out of date
In a larger organization where a Sales team needs to quickly qualify leads, or gain more information about top-of-funnel leads to personalize outreach, Zoominfo is great.
It is less appropriate for small teams on tight budgets where you might struggle to see the value in a premium enterprise solution, that takes a certain amount of bandwidth from your team to leverage properly.
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