Name: Maru/HUB
Author: Maru Group

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Headless eCommerce

eCommerce Analytics

Sales

Animation

Computer-Aided Design (CAD)

Construction Workforce Management

Loan Servicing

Patient Engagement

Vertical-Specific

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Maru/HUB is a research platform offered by Maru Group LLC that aims to provide businesses with real-time access to customer insights. This software solution is designed for companies of various sizes, including small businesses and large enterprises. According to the vendor, Maru/HUB is utilized by market researchers, marketing professionals, customer experience managers, product managers, and brand managers across different industries to make informed business decisions based on data analysis.

## Key Features

**Agile Polls and Surveys - Maru/Blue or User Supplied Sample**: According to the vendor, this feature allows users to create surveys quickly and easily. It provides options to upload contact lists, distribute externally, or add premium Maru/Blue. Real-time results are available for immediate insights, and pricing varies based on requirements.

**Agile Polls and Surveys - With Integrated Sample**: The vendor claims that this feature offers users instant access to a global audience of respondents in over 60 countries. It provides extensive targeting options for precise audience selection, and real-time results for immediate insights. Pricing varies based on requirements.

**Influencer Social Listening**: The vendor states that this feature enables users to identify influential experts and their impact on their brand. It also allows users to discover the content these experts read and react to, with weekly digests to stay updated. Pricing for this feature starts at $120 per month.

**Analysis and Reporting**: According to the vendor, this feature provides an intuitive user interface for easy data interrogation. It offers flexible data filters and modifiers for customized analysis, and real-time access to feedback and results. Pricing for this feature starts at $1,000 per month.

**Authoring**: The vendor claims that this feature provides advanced survey capabilities for in-depth research. It includes enhanced research options such as explicit and implicit measurement, as well as complex routing options for comprehensive surveys. Integrated analysis and reporting tools are also available for actionable insights. Pricing details are available upon request.

**Data Visualization**: According to the vendor, this feature allows users to visualize data and feedback to make informed decisions. Users can share and socialize results with stakeholders, and integrate data from multiple sources for comprehensive analysis. Pricing details are available upon request.

**Text Analytics**: The vendor states that this feature unlocks value from unstructured data and customer comments. It offers automated free text analysis with flexible algorithms and can process multiple data sources for comprehensive insights. Pricing for this feature starts at $1,000 per month.

**Concept Screening**: According to the vendor, this feature enables users to test ideas quickly and efficiently, validating concepts and determining further development. Pricing for concept screening starts at $1,175.

**CX Relationship Pulse**: The vendor claims that this feature allows users to measure brand advocacy and identify areas for improvement. Users can connect with customers for closed-loop query resolution. Pricing for CX Relationship Pulse starts at $1,175.

**Digital Screening**: According to the vendor, this feature helps users assess customer reaction to digital content and identify areas for improvement or development. It aims to help users understand and enhance engagement. Pricing for this feature starts at $1,175.

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

Essentials

Standard

Premium

Intuit Mailchimp

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

Act-On Software

Maru/HUB

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Maru Group

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Calendar/scheduling

Allows users to schedule start and/or end dates for surveys.

Follow-up emails

Users can set up automatic follow-up emails to survey respondents, for example a "Thank you" email or an email to share survey results.

Survey Distribution

Features related to the distribution of surveys.

Maru/HUB

Overview

What is Maru/HUB?