MatchCraft

MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing handles, quite unsurprisingly, remarketing efforts, so visitors continue to see your companies' ads wherever they may browse. Based in Santa Monica, CA, Matchcraft has been around since 1998 and presently boasts customers around the globe operating in 20 nations and in 12 languages. Beyond the platform, MatchCraft offers training and implementation help and continued support via dedicated account managers and "campaign performance specialist" assistance, if these should be desired.