What is Matomo Analytics?
Matomo is an open-source web analytics and conversion optimization platform. Deployment options include cloud (SaaS) and on-premise (self-hosted PHP/MySQL). Core features include heatmaps, session recordings, goals, form analytics, ecommerce, and funnels. The platform supports privacy protection, data ownership, and zero data sampling. Technical capabilities include real-time visitor tracking, event tracking, and A/B testing.
Categories & Use Cases
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Screenshot of Customizable dashboard
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Technical Details
| Deployment Types | On-Premise, SaaS |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
FAQs
What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
What are Matomo Analytics's top competitors?
Google Analytics, Adobe Analytics, and Hotjar are common alternatives for Matomo Analytics.
Who uses Matomo Analytics?
The most common users of Matomo Analytics are from B2C.