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Matomo Analytics

Matomo Analytics
Formerly Piwik

Overview

What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…

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Learn from top reviewers

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content,...
Continue reading
Cathy Colliver
Director - Marketing
Head of Marketing
Test Double
Matomo Analytics3 years of experience

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10
April 13, 2022
Vetted ReviewVerified User
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their cust...
Continue reading
Verified user
Executive
Matomo Analytics2 years of experience

Awesome product

Rating: 10 out of 10
September 17, 2021
Vetted ReviewVerified User
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to custome...
Continue reading
Baptiste THIVEND
Analyst - Product Management
Freelance Software Engineer
Open Source Politics
Matomo Analytics1 year of experience

Matomo delivers

Rating: 10 out of 10
June 2, 2021
Vetted ReviewVerified User
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is ...
Continue reading
Sven Kalbitzer
Manager - Marketing
Teamleader Marketing
SANHA GmbH & Co. KG
Matomo Analytics2 years of experience

Matomo, on premise analytics

Rating: 7 out of 10
May 13, 2020
IncentivizedVetted ReviewVerified User
Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics p...
Continue reading
Verified user
Consultant
Matomo Analytics4 years of experience

Why you should choose Matomo

Rating: 8 out of 10
April 16, 2020
IncentivizedVetted ReviewVerified User
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscriptio...
Continue reading
Alireza Hassani
Analyst - Information Technology
Business Intelligence Analyst
Mondia Group
Matomo Analytics2 years of experience

A useful open-source tool

Rating: 0 out of 10
February 3, 2020
Vetted ReviewVerified User
Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics ...
Continue reading
Verified user
Project Manager
Matomo Analytics1 year of experience

Free analytics that you own

Rating: 8 out of 10
December 21, 2018
IncentivizedVetted ReviewVerified User
We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current impleme...
Continue reading
Cristian Bodnarasec
Manager - Information Technology
Senior Software Development Manager
eSilicon
Matomo Analytics1 year of experience

Matomo (formerly Piwik) review

Rating: 8 out of 10
April 3, 2018
IncentivizedVetted ReviewVerified User
We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.
Continue reading
Verified user
Professional
Matomo Analytics3 years of experience

Piwik let's you own your data!

Rating: 9 out of 10
July 21, 2017
IncentivizedVetted ReviewVerified User
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information ...
Continue reading
Verified user
Manager
Matomo Analytics9 years of experience

Piwik Analytics for those who know

Rating: 9 out of 10
April 29, 2015
Vetted ReviewVerified User
We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In additi...
Continue reading
Erik Rühling
Director - Information Technology
Director of IT & Web Development
Resource Branding & Design
Matomo Analytics2 years of experience

Own Your Data, Know Your Users and Protect Their Privacy with Piwik

Rating: 8 out of 10
March 18, 2015
Vetted ReviewVerified User
Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write...
Continue reading
Stephan Miller
Engineer - Information Technology
PHP Developer
Penton
Matomo Analytics3 years of experience

Piwik: A perfect alternative to Google Analytics.

Rating: 8 out of 10
December 18, 2014
Vetted ReviewVerified User
Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.
Continue reading
Andrew Meyer
Administrator - Information Technology
System Administrator
SenseAgility Group
Matomo Analytics1 year of experience

Rich Analytics with Open-Source Piwik

Rating: 8 out of 10
June 4, 2014
Vetted ReviewVerified User
I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on...
Continue reading
Sharon Hurley Hall
Professional - Other
Professional blogger, writer, journalist
Sharon Hurley Hall, Writer
Matomo Analytics1 year of experience

Piwik as an AWStats replacement for hosting platforms

Rating: 7 out of 10
May 30, 2014
Vetted ReviewVerified User
In my previous employment we used it extensively to drive designs of the websites to enhance the user experience. We also used it to track activity to specialized campaigns th...
Continue reading
Verified user
Engineer
Matomo Analytics4 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free download (open source)

$0

On Premise

Free 30 day trial

$0

Cloud
limited to 30 days

Essential

$9

Cloud
number of pageviews (monthly traffic)

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Matomo Piwik data comparison period - Insights

YouTube

Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics

YouTube
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Product Details

What is Matomo Analytics?

Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.

It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Matomo Analytics Features

  • Supported: Privacy Compliant Analytics
  • Supported: Web, E-commerce, Intranet, App Analytics
  • Supported: Customizable Dashboard
  • Supported: Visitor's Journeys
  • Supported: Goals and Conversion Tracking and Funnels
  • Supported: Event Tracking
  • Supported: Content Tracking
  • Supported: Site Search Analytics
  • Supported: Real Time Data Updates
  • Supported: Strong Focus on Software Security & Full control of your data
  • Supported: Wide Range of Free and Premium Features
  • Supported: Form Analytics
  • Supported: A/B Testing
  • Supported: Heatmaps
  • Supported: Sessions Recording
  • Supported: Tag Manager
  • Supported: Media Analytics
  • Supported: Acquisition
  • Supported: Ecommerce
  • Supported: Custom Reports
  • Supported: Visitors Behaviour
  • Supported: Roll-Up Reporting
  • Supported: White Label Analytics
  • Supported: No data limits

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overviewScreenshot of Goal and Ecommerce FunnelsScreenshot of Ecommerce Analytics: measure product views, add to carts, orders and moreScreenshot of Acquisition and Search Engines and search keywords reportsScreenshot of Metrics and reports over time for accurate historical reportsScreenshot of Real-time visitors mapScreenshot of Visitor Profile helps you to understand your visitors’ individual behaviour by summarising and listing your visitors’ visitsScreenshot of Transitions gives you a report that shows the things your visitors did directly before and after viewing a certain page.

Matomo Analytics Video

Matomo Analytics Visitors overview

Matomo Analytics Integrations

Matomo Analytics Competitors

Matomo Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesOver 55 languages

Frequently Asked Questions

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

Google Analytics, Adobe Analytics, and Hotjar are common alternatives for Matomo Analytics.

Reviewers rate Usability highest, with a score of 9.

The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(56)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.

One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.

Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.

Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.

Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.

Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.

User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.

Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.

Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.

Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.

Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.

Reviews

(1-23 of 23)
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Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10
Incentivized
June 24, 2024
CC
Cathy Colliver
Head of Marketing
Test Double (Computer Software, 51-200 employees)
Vetted Review
Verified User
Matomo Analytics
3 years of experience
Use Cases and Deployment Scope
Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.
Pros and Cons
  • Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
  • Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
  • The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.
  • I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
  • No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
  • As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.
Likelihood to Recommend
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10
April 13, 2022
Verified User
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.
Pros and Cons
  • The platform is straight forward to use
  • Their support is extremely bad with slow replies
  • Their interface and UI looks like something from 2010
  • It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
  • The website has lots of bugs that leads to that you often not get accurate analytics
Likelihood to Recommend
Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.

Awesome product

Rating: 10 out of 10
September 17, 2021
BT
Baptiste THIVEND
Freelance Software Engineer
Open Source Politics (Internet, 11-50 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
View profile
Use Cases and Deployment Scope
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.
Pros and Cons
  • Simplicity of installation
  • Simple to use
  • Complete
  • User interface
Likelihood to Recommend
If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.

Matomo delivers

Rating: 10 out of 10
June 02, 2021
SK
Sven Kalbitzer
Teamleader Marketing
SANHA GmbH & Co. KG (Building Materials, 501-1000 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.
Pros and Cons
  • GDPR compliant
  • Ease of use
  • Good quality data
  • Easily restructured dashboard
  • I currently don't see anything that's missing
Likelihood to Recommend
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

Matomo, on premise analytics

Rating: 7 out of 10
Incentivized
May 13, 2020
Verified User
Vetted Review
Verified User
Matomo Analytics
4 years of experience
Use Cases and Deployment Scope
Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
Pros and Cons
  • USP: On premise Hosting
  • No license costs Initial ( paid plugins available)
  • Basic Analytics and Dashboard functions
  • GDPR conform cause in premise Hosting
  • Only 3 free custom parameters ( paid plugins to upgrade available)
  • No cloud Hosting possible
  • Not recommended for large companies
Likelihood to Recommend
As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.

Why you should choose Matomo

Rating: 8 out of 10
Incentivized
April 16, 2020
AH
Alireza Hassani
Business Intelligence Analyst
Mondia Group (Telecommunications, 201-500 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
Pros and Cons
  • On-Premise Setup
  • Heatmap
  • Funnels
  • Collects too much information
  • Website is not user friendly
  • Charts and graphs are not very intuitive
Likelihood to Recommend
Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.

A useful open-source tool

Rating: 0 out of 10
February 03, 2020
Verified User
Vetted Review
Verified User
Matomo Analytics
1 year of experience
Use Cases and Deployment Scope
Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.
Pros and Cons
  • Tracking user visits on websites.
  • Great analytics.
  • Robot detection.
  • Migration issues.

Free analytics that you own

Rating: 8 out of 10
Incentivized
December 21, 2018
CB
Cristian Bodnarasec
Senior Software Development Manager
eSilicon (Semiconductors, 501-1000 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
View profile
Use Cases and Deployment Scope
We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.
Pros and Cons
  • Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
  • Support for multiple sites, displayed in useful dashboards.
  • Access to the raw data since you have the database local.
  • Open source - especially useful when you have no budget for software purchasing.
  • I find the real-time map feature very useful when we load the system n times more to stretch its limits.
  • Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
  • When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
  • Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
Likelihood to Recommend
Matomo is a great alternative for monitoring and tracking your web applications because:

  • It is free.
  • You own the data on a local database; with some SQL expertise, you can get customized reports easily.

It is not suited for you if:

  • You have the budget for software purchase and don't care where the data is stored.
  • You don't have some technical skills to install it or use the SQL for custom reporting(if needed).

Matomo (formerly Piwik) review

Rating: 8 out of 10
Incentivized
April 03, 2018
Verified User
Vetted Review
Verified User
Matomo Analytics
3 years of experience
Use Cases and Deployment Scope
We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.
Pros and Cons
  • Easy to track daily traffic
  • Easy to monitor visitor traffic
  • Can set up website goals and tie them to marketing campaigns
  • When looking through visitor log it only allows you to go back one day
  • Cannot see how long the visitor spent on each page, only the total length of their visit
  • Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
Likelihood to Recommend
This is a great tool for anyone looking to track who is visiting their site

Piwik let's you own your data!

Rating: 9 out of 10
Incentivized
July 21, 2017
Verified User
Vetted Review
Verified User
Matomo Analytics
9 years of experience
Use Cases and Deployment Scope
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.
Pros and Cons
  • Access to the raw data, and allowing us the ability to customize as needed.
  • Painless install, for the most part. It was nice to be able to customize the interface.
  • I really love the mobile app, which make it easy to get insights on the go.
  • A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
  • I feel the upgrade process could be smoother.
  • Sometimes the speed in the backend is a bit slow.
  • I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
Likelihood to Recommend
The best place to use Piwik is when you need complete control of your data including the IP addresses of your visitors. I have used it to identify troublemakers, and it's also great that you can use custom variables to identify users. It great to be able to see who is accessing the site, to see exactly what they are doing and make marketing and content decisions with this data.

Piwik Analytics for those who know

Rating: 9 out of 10
April 29, 2015
ER
Erik Rühling
Director of IT & Web Development
Resource Branding & Design (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In addition, we use it to track our own website's data.
Pros and Cons
  • Multiple sites can be easily configured and tracked in one central dashboard.
  • There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
  • With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
  • Initial setup is simple, but you'll need to know something about your server environment.
  • Importing raw data from server logs is not trivial, and takes a bit of work to get right.
Likelihood to Recommend
Perfect for those who want total control of their data and are savvy with web technologies.

Own Your Data, Know Your Users and Protect Their Privacy with Piwik

Rating: 8 out of 10
March 18, 2015
SM
Stephan Miller
PHP Developer
Penton (Internet, 1-10 employees)
Vetted Review
Verified User
Matomo Analytics
3 years of experience
Use Cases and Deployment Scope
Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.
Pros and Cons
  • You own your data.
  • You are in full control of how you want your data presented.
  • You show respect for your users privacy
  • Missing A/B testing.
  • Missing insights into data.
  • Better real-time reporting.
Likelihood to Recommend
If Google Analytics is too complicated for you, than Piwik is probably not the best for you. If you are going to use Piwik like Google Analytics, at least you have control of your data. So I would recommend that. But if you are really into the stats on your website and don't mind getting your hands dirty, you can find no better analytics platform than Piwik.

Piwik: A perfect alternative to Google Analytics.

Rating: 8 out of 10
December 18, 2014
AM
Andrew Meyer
System Administrator
SenseAgility Group (Management Consulting, 11-50 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
Use Cases and Deployment Scope
Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.
Pros and Cons
  • Community edition available for no charge
  • LDAP module available
  • User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
Likelihood to Recommend
Piwik can be used as a community replacement for Google Analytics. It also operates much faster than Google Analytics since it is not monitoring thousands of sites simultaneously.

Rich Analytics with Open-Source Piwik

Rating: 8 out of 10
June 04, 2014
SH
Sharon Hurley Hall
Professional blogger, writer, journalist
Sharon Hurley Hall, Writer (Writing and Editing, 1-10 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
View profile
Use Cases and Deployment Scope
I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions. This review is of the free version, though enterprise level packages are available.
Pros and Cons
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
  • My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
  • The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
Likelihood to Recommend
This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.

Piwik as an AWStats replacement for hosting platforms

Rating: 7 out of 10
May 30, 2014
Verified User
Vetted Review
Verified User
Matomo Analytics
4 years of experience
Use Cases and Deployment Scope
In my previous employment we used it extensively to drive designs of the websites to enhance the user experience. We also used it to track activity to specialized campaigns that were initiated by the Alumni Association and various donation campaigns. In my current organization we are testing it as a replacement for the aging AWStats implementation across multiple hosting platforms. The hope is to provide a better stats tracking experience for our disparate user base across multiple hosting platforms while maintaining a centralized stats pool. This will also enable us to track trends of usage across the different platforms that will help us to scale our platform to stay ahead of the usage curve.
Pros and Cons
  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Likelihood to Recommend
I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.

Piwik Analytics - Funny name... Seriously good analytics!

Rating: 9 out of 10
May 29, 2014
JW
Jeff Wallace
Marketing Specialist - Marketing Technologist
Critical Business Analysis, Inc (Computer Software, 11-50 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.

Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.

Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
Pros and Cons
  • Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
  • Provides some very valuable granular insights by default without needing to do additional customizations
  • Breaks down insights into categories, then sub-categories which allow you to really drill down
  • Compiles and presents the data in a nice, visually friendly way
  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Likelihood to Recommend
I would suggest Piwik Analytics to users that have a decent understanding of code and databases. I am not a coder, but I do have a good grasp of HTML, CSS, PHP, SQL and the how it is structured in relation to WordPress. If you are a novice, beginner or just starting out, you may find yourself in over your head very quickly.

Piwik - I liked it from the start!

Rating: 10 out of 10
May 28, 2014
HS
Hendrik Schaper
Inhaber
Schaper Software (Information Technology and Services, 1-10 employees)
Vetted Review
Verified User
Matomo Analytics
4 years of experience
Use Cases and Deployment Scope
Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.
Pros and Cons
  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
  • Moving single projects from one Piwik installation to another
  • Define customized views for clients
  • More flexibility and enhancements in eCommerce functionality
Likelihood to Recommend
If you want to easily track visitor behaviour anonymously on any website, and have the possibility to enhance the data by a good API, Piwik might be just the right thing for you. Piwik is an open source project, where participation is possible and welcome. By installing Piwik on your own server you will have all your statistical data in your own place and not in any cloud space of a third party company.

Web analytics platform for experts and beginners.

Rating: 8 out of 10
May 28, 2014
Verified User
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.
Pros and Cons
  • Complete customization of analytics dashboard with movable widgets.
  • Data is easy to export.
  • Easy to filter data and create new segments.
  • Being able to compare one time period to another within a widget would be useful.
  • Real time data.
Likelihood to Recommend
Piwik is useful for beginners to web analytics or those that have been using it for some time. It proivdes ready made reports and graphics that can get a point across easily, but also gives you a lot of raw data and allows you to dive deeper into the numbers if need be.

Piwik Review

Rating: 9 out of 10
May 21, 2014
PM
Preethi Menon
Business Systems Analyst
Security Benefit (Financial Services, 501-1000 employees)
Vetted Review
Verified User
Matomo Analytics
4 years of experience
Use Cases and Deployment Scope
Piwik is used by my organization to track the active users on our website; it can track users by demographics, modules in our website that are frequently used by users etc. Piwik is very valuable in helping to grow our business.
Pros and Cons
  • Great tool for analytics
  • Able to customize the dashboard to make it more user friendly
Likelihood to Recommend
N/a

Piwik 1.8 - free analytics without giving your user data away.

Rating: 8 out of 10
May 20, 2014
Verified User
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
We used Piwik to handle our analytics, being that we were an open-source project and trying to save tax dollars it seemed the perfect fit. Our main usage was to track which areas of our site were more popular, and to find out what areas of the world were where the concentration of where our users were. It was not the only product being used in our organization, but the only one that we worked with directly. We found it to be slightly more user-friendly than Urchin and the learning curve was very reasonable. After a short time we had the product up and running, we could produce the reports we needed and we were very happy with the general stability of the product.
Pros and Cons
  • Easy implementation
  • General stability
  • Robust features
  • Could be more customizable
Likelihood to Recommend
Depending on the type of analytics research you are trying to attain, there are situations when perhaps another product might be more suitable. In general, especially for the price, this product seems to have all your basic needs, you can see what's popular, and geo locate your users. It all depends on your company's particular needs, and a newer version might have more functionality than I worked with.

Piwik is awesome and Everyone should use it!

Rating: 10 out of 10
May 10, 2014
MT
Maison Tan
Assistant Manager of Communications
Weblogix (Internet, 11-50 employees)
Vetted Review
Verified User
Matomo Analytics
5 years of experience
View profile
Use Cases and Deployment Scope
We use Piwik for the marketing, sales and IT department. It assists the users in making and planning decisions that have an impact on the website such as finding out where the point of entry to the website is from, what type of browsers are visiting the website, what time visitors are visiting the site, what keywords are being used to search for the site. With these extra info, we can better plan and forecast future developments.
Pros and Cons
  • Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
  • What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
  • What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
  • What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
  • Instructions on how to better use the ecommerce functionality would be awesome.
  • how to better use the funnelling options and get more data out of it.
Likelihood to Recommend
I always recommend using Piwik as a secondary option to Google Analytics, especially since Piwik comes built in with graphs. For someone who needs to present weekly or daily numbers of website statistics to upper management, Piwik provides an easier solution compared to Google Analytics. The home page also provides an overview of data which the user can easily identify any needs or changes with one quick view.

Easy to use, open source Web Analytics

Rating: 6 out of 10
May 09, 2014
Verified User
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
We use Piwik to implement tracking on our Mobile Applications and Mobile Websites for our retail clients. It tracks customer visit, user agent data, page views, click-throughs, cart add, removes, edits, payment tracking, payment method on our mobile commerce platform.
Pros and Cons
  • Easy and simple implementation. Simple JS code addition.
  • Detailed Documentation, Online community for help.
  • Version update handling could be executed better
Likelihood to Recommend
Not sure.

Piwik review by Mike Tihonchik

Rating: 7 out of 10
May 06, 2014
MT
Mike Tihonchik
Sr. Software Developer
NRG Energy (Financial Services, 201-500 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
Use Cases and Deployment Scope
We used Piwik to monitor customer interactions across several platforms in the organization, i.e. web and mobile apps. Initially, Piwik was selected as a top level analytic tool to show us simple stats such as mobile platform and devices (iOS & Android; iPhone and iPad) used, or user's browser selection. I have also created some custom plugins to provide specific information regarding visits to certain pages by users. Other than iOS and Android platforms, Piwik was used with JavascriptMVC web platform
Pros and Cons
  • Ease of integration into the environment
  • Easy to create custom plugins using PHP
  • Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
  • It's Open-Source... enough said...
  • I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
  • Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances
Likelihood to Recommend
I think the question whenever to pick or not to pick Piwik as an anlytics solution will largely depend on the skill-set of developers and current company's infrastructure. Obviously, Piwik has a vast amount of data available, comparing to the other big name analytic data providers, but I have worked in the company that preferred to host as little as possible on their servers, so Piwik would not be a good solution for them. Also, the price is a major factor. New Relic was super expensive, where Piwik was free (as far as I could remember)
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