Matomo Analytics (formerly Piwik) Reviews

46 Ratings
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Score 8.3 out of 100

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April 16, 2020
Alireza Hassani | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
  • On-Premise Setup
  • Heatmap
  • Funnels
  • Collects too much information
  • Website is not user friendly
  • Charts and graphs are not very intuitive
Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read Alireza Hassani's full review
May 13, 2020
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
  • USP: On premise Hosting
  • No license costs Initial ( paid plugins available)
  • Basic Analytics and Dashboard functions
  • GDPR conform cause in premise Hosting
  • Only 3 free custom parameters ( paid plugins to upgrade available)
  • No cloud Hosting possible
  • Not recommended for large companies
As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.
A great community platform with thousands of users, a good forum, and a whole lot of free and paid plugins, but no consultants.
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February 03, 2020
Anonymous | TrustRadius Reviewer
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Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.
  • Tracking user visits on websites.
  • Great analytics.
  • Robot detection.
  • Migration issues.
Matomo provides great documentation and helpful support during set-up.
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October 04, 2019
Jean Franco | TrustRadius Reviewer
Score 10 out of 10
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We use Matomo Analytics at our organization and we also implement it on customers' sites. Matomo gives us the visibility of the accesses we have, and also solves the problems we have against using other solutions that may take away our privacy and the privacy of those who visit our websites.
  • Fully customizable
  • Supports multiple sites/ multiple logins
  • Provides all the information we need from customers visiting the sites
  • Provides extra information that helps us improve our sites
  • Navigation can be improved
  • Some of the plugins from the Premium Marketplace can improve price
Matomo Analytics can be applied on regular sites, Intranets and even on mobile apps to track all aspects of the visitors. Matomo can be installed on internal servers and be able to track private sites as long as the users are not being NATted (even thou you can still can track some details). I would not install or use on high security sites that are worried about some of the privacy details.
Because Matomo Analytics is an open source platform all the users are collectively helping each other and providing instructions on how to install the application, use it, build it and improve this great platform.
Read Jean Franco's full review
December 21, 2018
Cristian Bodnarasec | TrustRadius Reviewer
Score 8 out of 10
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We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.
  • Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
  • Support for multiple sites, displayed in useful dashboards.
  • Access to the raw data since you have the database local.
  • Open source - especially useful when you have no budget for software purchasing.
  • I find the real-time map feature very useful when we load the system n times more to stretch its limits.
  • Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
  • When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
  • Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
Matomo is a great alternative for monitoring and tracking your web applications because:

  • It is free.
  • You own the data on a local database; with some SQL expertise, you can get customized reports easily.

It is not suited for you if:

  • You have the budget for software purchase and don't care where the data is stored.
  • You don't have some technical skills to install it or use the SQL for custom reporting(if needed).
Read Cristian Bodnarasec's full review
April 29, 2015
Erik Rühling | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In addition, we use it to track our own website's data.
  • Multiple sites can be easily configured and tracked in one central dashboard.
  • There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
  • With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
  • Initial setup is simple, but you'll need to know something about your server environment.
  • Importing raw data from server logs is not trivial, and takes a bit of work to get right.
Perfect for those who want total control of their data and are savvy with web technologies.
Read Erik Rühling's full review
March 18, 2015
Stephan Miller | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.
  • You own your data.
  • You are in full control of how you want your data presented.
  • You show respect for your users privacy
  • Missing A/B testing.
  • Missing insights into data.
  • Better real-time reporting.
If Google Analytics is too complicated for you, than Piwik is probably not the best for you. If you are going to use Piwik like Google Analytics, at least you have control of your data. So I would recommend that. But if you are really into the stats on your website and don't mind getting your hands dirty, you can find no better analytics platform than Piwik.
Read Stephan Miller's full review
December 18, 2014
Andrew Meyer | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.
  • Community edition available for no charge
  • LDAP module available
  • User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
Piwik can be used as a community replacement for Google Analytics. It also operates much faster than Google Analytics since it is not monitoring thousands of sites simultaneously.
Read Andrew Meyer's full review
April 03, 2018
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.
  • Easy to track daily traffic
  • Easy to monitor visitor traffic
  • Can set up website goals and tie them to marketing campaigns
  • When looking through visitor log it only allows you to go back one day
  • Cannot see how long the visitor spent on each page, only the total length of their visit
  • Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
This is a great tool for anyone looking to track who is visiting their site
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June 04, 2014
Sharon Hurley Hall | TrustRadius Reviewer
Score 8 out of 10
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I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions. This review is of the free version, though enterprise level packages are available.
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
  • My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
  • The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Read Sharon Hurley Hall's full review
May 29, 2014
Jeff Wallace | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.

Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.

Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
  • Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
  • Provides some very valuable granular insights by default without needing to do additional customizations
  • Breaks down insights into categories, then sub-categories which allow you to really drill down
  • Compiles and presents the data in a nice, visually friendly way
  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
I would suggest Piwik Analytics to users that have a decent understanding of code and databases. I am not a coder, but I do have a good grasp of HTML, CSS, PHP, SQL and the how it is structured in relation to WordPress. If you are a novice, beginner or just starting out, you may find yourself in over your head very quickly.
Read Jeff Wallace's full review
May 28, 2014
Hendrik Schaper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.
  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
  • Moving single projects from one Piwik installation to another
  • Define customized views for clients
  • More flexibility and enhancements in eCommerce functionality
If you want to easily track visitor behaviour anonymously on any website, and have the possibility to enhance the data by a good API, Piwik might be just the right thing for you. Piwik is an open source project, where participation is possible and welcome. By installing Piwik on your own server you will have all your statistical data in your own place and not in any cloud space of a third party company.
Read Hendrik Schaper's full review
July 21, 2017
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.
  • Access to the raw data, and allowing us the ability to customize as needed.
  • Painless install, for the most part. It was nice to be able to customize the interface.
  • I really love the mobile app, which make it easy to get insights on the go.
  • A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
  • I feel the upgrade process could be smoother.
  • Sometimes the speed in the backend is a bit slow.
  • I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
The best place to use Piwik is when you need complete control of your data including the IP addresses of your visitors. I have used it to identify troublemakers, and it's also great that you can use custom variables to identify users. It great to be able to see who is accessing the site, to see exactly what they are doing and make marketing and content decisions with this data.
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May 10, 2014
Maison Tan | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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We use Piwik for the marketing, sales and IT department. It assists the users in making and planning decisions that have an impact on the website such as finding out where the point of entry to the website is from, what type of browsers are visiting the website, what time visitors are visiting
the site, what keywords are being used to search for the site. With these extra info, we can better plan and forecast future developments.
  • Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
  • What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
  • What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
  • What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
  • Instructions on how to better use the ecommerce functionality would be awesome.
  • how to better use the funnelling options and get more data out of it.
I always recommend using Piwik as a secondary option to Google Analytics, especially since Piwik comes built in with graphs. For someone who needs to present weekly or daily numbers of website statistics to upper management, Piwik provides an easier solution compared to Google Analytics. The home page also provides an overview of data which the user can easily identify any needs or changes with one quick view.
Read Maison Tan's full review
May 06, 2014
Mike Tihonchik | TrustRadius Reviewer
Score 7 out of 10
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We used Piwik to monitor customer interactions across several platforms in the organization, i.e. web and mobile apps. Initially, Piwik was selected as a top level analytic tool to show us simple stats such as mobile platform and devices (iOS & Android; iPhone and iPad) used, or user's browser selection. I have also created some custom plugins to provide specific information regarding visits to certain pages by users. Other than iOS and Android platforms, Piwik was used with JavascriptMVC web platform
  • Ease of integration into the environment
  • Easy to create custom plugins using PHP
  • Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
  • It's Open-Source... enough said...
  • I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
  • Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances
I think the question whenever to pick or not to pick Piwik as an anlytics solution will largely depend on the skill-set of developers and current company's infrastructure. Obviously, Piwik has a vast amount of data available, comparing to the other big name analytic data providers, but I have worked in the company that preferred to host as little as possible on their servers, so Piwik would not be a good solution for them. Also, the price is a major factor. New Relic was super expensive, where Piwik was free (as far as I could remember)
Read Mike Tihonchik's full review
May 21, 2014
Preethi Menon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Piwik is used by my organization to track the active users on our website; it can track users by demographics, modules in our website that are frequently used by users etc. Piwik is very valuable in helping to grow our business.
  • Great tool for analytics
  • Able to customize the dashboard to make it more user friendly
Read Preethi Menon's full review
May 30, 2014
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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In my previous employment we used it extensively to drive designs of the websites to enhance the user experience. We also used it to track activity to specialized campaigns that were initiated by the Alumni Association and various donation campaigns. In my current organization we are testing it as a replacement for the aging AWStats implementation across multiple hosting platforms. The hope is to provide a better stats tracking experience for our disparate user base across multiple hosting platforms while maintaining a centralized stats pool. This will also enable us to track trends of usage across the different platforms that will help us to scale our platform to stay ahead of the usage curve.
  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.
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May 28, 2014
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.
  • Complete customization of analytics dashboard with movable widgets.
  • Data is easy to export.
  • Easy to filter data and create new segments.
  • Being able to compare one time period to another within a widget would be useful.
  • Real time data.
Piwik is useful for beginners to web analytics or those that have been using it for some time. It proivdes ready made reports and graphics that can get a point across easily, but also gives you a lot of raw data and allows you to dive deeper into the numbers if need be.
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May 20, 2014
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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We used Piwik to handle our analytics, being that we were an open-source project and trying to save tax dollars it seemed the perfect fit. Our main usage was to track which areas of our site were more popular, and to find out what areas of the world were where the concentration of where our users were. It was not the only product being used in our organization, but the only one that we worked with directly. We found it to be slightly more user-friendly than Urchin and the learning curve was very reasonable. After a short time we had the product up and running, we could produce the reports we needed and we were very happy with the general stability of the product.
  • Easy implementation
  • General stability
  • Robust features
  • Could be more customizable
Depending on the type of analytics research you are trying to attain, there are situations when perhaps another product might be more suitable. In general, especially for the price, this product seems to have all your basic needs, you can see what's popular, and geo locate your users. It all depends on your company's particular needs, and a newer version might have more functionality than I worked with.
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May 09, 2014
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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We use Piwik to implement tracking on our Mobile Applications and Mobile Websites for our retail clients. It tracks customer visit, user agent data, page views, click-throughs, cart add, removes, edits, payment tracking, payment method on our mobile commerce platform.
  • Easy and simple implementation. Simple JS code addition.
  • Detailed Documentation, Online community for help.
  • Version update handling could be executed better
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What is Matomo Analytics (formerly Piwik)?

Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.

It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Matomo Analytics (formerly Piwik) Features

Has featurePrivacy Compliant Analytics
Has featureWeb, E-commerce, Intranet, App Analytics
Has featureCustomizable Dashboard
Has featureVisitor's Journeys
Has featureGoals and Conversion Tracking and Funnels
Has featureEvent Tracking
Has featureContent Tracking
Has featureSite Search Analytics
Has featureReal Time Data Updates
Has featureStrong Focus on Software Security & Full control of your data
Has featureWide Range of Free and Premium Features
Has featureForm Analytics
Has featureA/B Testing
Has featureHeatmaps
Has featureSessions Recording
Has featureTag Manager
Has featureMedia Analytics
Has featureAcquisition
Has featureEcommerce
Has featureCustom Reports
Has featureVisitors Behaviour
Has featureRoll-Up Reporting
Has featureWhite Label Analytics
Has featureNo data limits

Matomo Analytics (formerly Piwik) Screenshots

Matomo Analytics (formerly Piwik) Video

Matomo Analytics Visitors overview

Matomo Analytics (formerly Piwik) Integrations

WordPress, Drupal, WooCommerce, Shopify, vBulletin, Magento Commerce, Joomla, phpBB, Vanilla, iOS/Android SDKs, PHP, Java, Python, SharePoint, Overall 100+ integrations

Matomo Analytics (formerly Piwik) Competitors

Matomo Analytics (formerly Piwik) Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
On-premise EditionPricing DetailsTerms
Free download (open source)$0
Content Optimization Bundle$579per installation
Growth Bundle$1,149per installation
Premium Bundle$1,499per installation
Email Support Subscription$2,090per installation
SaaS EditionPricing DetailsTerms
Essential$9number of pageviews (monthly traffic)
Business$29number of pageviews (monthly traffic)
Enterprise$199your requirements and monthly traffic
Free 30 day trial$0limited to 30 days

On-premise Edition is free to download and install on one's own servers.

Matomo Analytics (formerly Piwik) Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Matomo Analytics (formerly Piwik) Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: Over 55 languages

Frequently Asked Questions

What is Matomo Analytics (formerly Piwik)?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

What is Matomo Analytics (formerly Piwik)'s best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Matomo Analytics (formerly Piwik)?

The most common users of Matomo Analytics (formerly Piwik) are Mid-size Companies from the Internet industry.