Matomo has the worst support that ignores and leaves their customers on their own
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they …
Matomo Analytics (formerly Piwik)
Matomo Analytics (formerly Piwik)
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Pricing
View all pricingFree download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Matomo Analytics (formerly Piwik)?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics (formerly Piwik) Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics (formerly Piwik) Screenshots
Matomo Analytics (formerly Piwik) Video
Matomo Analytics Visitors overview
Matomo Analytics (formerly Piwik) Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics (formerly Piwik) Competitors
Matomo Analytics (formerly Piwik) Technical Details
| Deployment Types | On-premise, SaaS |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Comparisons
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Frequently Asked Questions
What is Matomo Analytics (formerly Piwik)?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
What are Matomo Analytics (formerly Piwik)'s top competitors?
Google Analytics, Adobe Analytics, and Hotjar are common alternatives for Matomo Analytics (formerly Piwik).
What is Matomo Analytics (formerly Piwik)'s best feature?
Reviewers rate Usability highest, with a score of 9.
Who uses Matomo Analytics (formerly Piwik)?
The most common users of Matomo Analytics (formerly Piwik) are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
 (51)
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We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.
- The platform is straight forward to use
- Their support is extremely bad with slow replies
- Their interface and UI looks like something from 2010
- It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
- The website has lots of bugs that leads to that you often not get accurate analytics
September 17, 2021
Awesome product
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.
- Simplicity of installation
- Simple to use
- Complete
- User interface
June 02, 2021
Matomo delivers
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.
- GDPR compliant
- Ease of use
- Good quality data
- Easily restructured dashboard
- I currently don't see anything that's missing
May 13, 2020
Matomo, on premise analytics
Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
- USP: On premise Hosting
- No license costs Initial ( paid plugins available)
- Basic Analytics and Dashboard functions
- GDPR conform cause in premise Hosting
- Only 3 free custom parameters ( paid plugins to upgrade available)
- No cloud Hosting possible
- Not recommended for large companies
April 16, 2020
Why you should choose Matomo
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
- On-Premise Setup
- Heatmap
- Funnels
- Collects too much information
- Website is not user friendly
- Charts and graphs are not very intuitive
February 03, 2020
A useful open-source tool
Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.
- Tracking user visits on websites.
- Great analytics.
- Robot detection.
- Migration issues.
October 04, 2019
The best Analytics platform to keep your privacy
We use Matomo Analytics at our organization and we also implement it on customers' sites. Matomo gives us the visibility of the accesses we have, and also solves the problems we have against using other solutions that may take away our privacy and the privacy of those who visit our websites.
- Fully customizable
- Supports multiple sites/ multiple logins
- Provides all the information we need from customers visiting the sites
- Provides extra information that helps us improve our sites
- Navigation can be improved
- Some of the plugins from the Premium Marketplace can improve price
December 21, 2018
Free analytics that you own
We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.
- Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
- Support for multiple sites, displayed in useful dashboards.
- Access to the raw data since you have the database local.
- Open source - especially useful when you have no budget for software purchasing.
- I find the real-time map feature very useful when we load the system n times more to stretch its limits.
- Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
- When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
- Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
April 03, 2018
Matomo (formerly Piwik) review
We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.
- Easy to track daily traffic
- Easy to monitor visitor traffic
- Can set up website goals and tie them to marketing campaigns
- When looking through visitor log it only allows you to go back one day
- Cannot see how long the visitor spent on each page, only the total length of their visit
- Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
July 21, 2017
Piwik let's you own your data!
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.
- Access to the raw data, and allowing us the ability to customize as needed.
- Painless install, for the most part. It was nice to be able to customize the interface.
- I really love the mobile app, which make it easy to get insights on the go.
- A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
- I feel the upgrade process could be smoother.
- Sometimes the speed in the backend is a bit slow.
- I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
April 29, 2015
Piwik Analytics for those who know
We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In addition, we use it to track our own website's data.
- Multiple sites can be easily configured and tracked in one central dashboard.
- There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
- With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
- Initial setup is simple, but you'll need to know something about your server environment.
- Importing raw data from server logs is not trivial, and takes a bit of work to get right.
Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.
- You own your data.
- You are in full control of how you want your data presented.
- You show respect for your users privacy
- Missing A/B testing.
- Missing insights into data.
- Better real-time reporting.
December 18, 2014
Piwik: A perfect alternative to Google Analytics.
Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.
- Community edition available for no charge
- LDAP module available
- User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
June 04, 2014
Rich Analytics with Open-Source Piwik
I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions. This review is of the free version, though enterprise level packages are available.
- One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
- The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
- And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
- Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
- My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
- The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
In my previous employment we used it extensively to drive designs of the websites to enhance the user experience. We also used it to track activity to specialized campaigns that were initiated by the Alumni Association and various donation campaigns. In my current organization we are testing it as a replacement for the aging AWStats implementation across multiple hosting platforms. The hope is to provide a better stats tracking experience for our disparate user base across multiple hosting platforms while maintaining a centralized stats pool. This will also enable us to track trends of usage across the different platforms that will help us to scale our platform to stay ahead of the usage curve.
- Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
- The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
- The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
- From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
- It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
- An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
- Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
- Provides some very valuable granular insights by default without needing to do additional customizations
- Breaks down insights into categories, then sub-categories which allow you to really drill down
- Compiles and presents the data in a nice, visually friendly way
- I wish there were some additional pre-formatted tiles/tabs to choose from
- Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
- I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
May 28, 2014
Piwik - I liked it from the start!
Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.
- Great customizable dashboard
- Programming API for manually setting events
- Privacy Features !!! (Data protection complies to German laws )
- Quick and easy access to big statistical data
- Moving single projects from one Piwik installation to another
- Define customized views for clients
- More flexibility and enhancements in eCommerce functionality
Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.
- Complete customization of analytics dashboard with movable widgets.
- Data is easy to export.
- Easy to filter data and create new segments.
- Being able to compare one time period to another within a widget would be useful.
- Real time data.
May 21, 2014
Piwik Review
Piwik is used by my organization to track the active users on our website; it can track users by demographics, modules in our website that are frequently used by users etc. Piwik is very valuable in helping to grow our business.
- Great tool for analytics
- Able to customize the dashboard to make it more user friendly
We used Piwik to handle our analytics, being that we were an open-source project and trying to save tax dollars it seemed the perfect fit. Our main usage was to track which areas of our site were more popular, and to find out what areas of the world were where the concentration of where our users were. It was not the only product being used in our organization, but the only one that we worked with directly. We found it to be slightly more user-friendly than Urchin and the learning curve was very reasonable. After a short time we had the product up and running, we could produce the reports we needed and we were very happy with the general stability of the product.
- Easy implementation
- General stability
- Robust features
- Could be more customizable
May 10, 2014
Piwik is awesome and Everyone should use it!
We use Piwik for the marketing, sales and IT department. It assists the users in making and planning decisions that have an impact on the website such as finding out where the point of entry to the website is from, what type of browsers are visiting the website, what time visitors are visiting
the site, what keywords are being used to search for the site. With these extra info, we can better plan and forecast future developments.
- Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
- What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
- What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
- What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
- Instructions on how to better use the ecommerce functionality would be awesome.
- how to better use the funnelling options and get more data out of it.
May 09, 2014
Easy to use, open source Web Analytics
We use Piwik to implement tracking on our Mobile Applications and Mobile Websites for our retail clients. It tracks customer visit, user agent data, page views, click-throughs, cart add, removes, edits, payment tracking, payment method on our mobile commerce platform.
- Easy and simple implementation. Simple JS code addition.
- Detailed Documentation, Online community for help.
- Version update handling could be executed better
May 06, 2014
Piwik review by Mike Tihonchik
We used Piwik to monitor customer interactions across several platforms in the organization, i.e. web and mobile apps. Initially, Piwik was selected as a top level analytic tool to show us simple stats such as mobile platform and devices (iOS & Android; iPhone and iPad) used, or user's browser selection. I have also created some custom plugins to provide specific information regarding visits to certain pages by users. Other than iOS and Android platforms, Piwik was used with JavascriptMVC web platform
- Ease of integration into the environment
- Easy to create custom plugins using PHP
- Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
- It's Open-Source... enough said...
- I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
- Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances