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Matomo Analytics

Matomo Analytics
Formerly Piwik

Overview

What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…

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Learn from top reviewers

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content,...
Continue reading
Cathy Colliver
Director - Marketing
Head of Marketing
Test Double
Matomo Analytics3 years of experience

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10
April 13, 2022
Vetted ReviewVerified User
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their cust...
Continue reading
Verified user
Executive
Matomo Analytics2 years of experience

Awesome product

Rating: 10 out of 10
September 17, 2021
Vetted ReviewVerified User
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to custome...
Continue reading
Baptiste THIVEND
Analyst - Product Management
Freelance Software Engineer
Open Source Politics
Matomo Analytics1 year of experience

Matomo delivers

Rating: 10 out of 10
June 2, 2021
Vetted ReviewVerified User
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is ...
Continue reading
Sven Kalbitzer
Manager - Marketing
Teamleader Marketing
SANHA GmbH & Co. KG
Matomo Analytics2 years of experience

Why you should choose Matomo

Rating: 8 out of 10
April 16, 2020
IncentivizedVetted ReviewVerified User
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscriptio...
Continue reading
Alireza Hassani
Analyst - Information Technology
Business Intelligence Analyst
Mondia Group
Matomo Analytics2 years of experience
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Pricing

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Free download (open source)

$0

On Premise

Free 30 day trial

$0

Cloud
limited to 30 days

Essential

$9

Cloud
number of pageviews (monthly traffic)

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Matomo Piwik data comparison period - Insights

YouTube

Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics

YouTube
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Product Details

What is Matomo Analytics?

Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.

It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Matomo Analytics Features

  • Supported: Privacy Compliant Analytics
  • Supported: Web, E-commerce, Intranet, App Analytics
  • Supported: Customizable Dashboard
  • Supported: Visitor's Journeys
  • Supported: Goals and Conversion Tracking and Funnels
  • Supported: Event Tracking
  • Supported: Content Tracking
  • Supported: Site Search Analytics
  • Supported: Real Time Data Updates
  • Supported: Strong Focus on Software Security & Full control of your data
  • Supported: Wide Range of Free and Premium Features
  • Supported: Form Analytics
  • Supported: A/B Testing
  • Supported: Heatmaps
  • Supported: Sessions Recording
  • Supported: Tag Manager
  • Supported: Media Analytics
  • Supported: Acquisition
  • Supported: Ecommerce
  • Supported: Custom Reports
  • Supported: Visitors Behaviour
  • Supported: Roll-Up Reporting
  • Supported: White Label Analytics
  • Supported: No data limits

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overviewScreenshot of Goal and Ecommerce FunnelsScreenshot of Ecommerce Analytics: measure product views, add to carts, orders and moreScreenshot of Acquisition and Search Engines and search keywords reportsScreenshot of Metrics and reports over time for accurate historical reportsScreenshot of Real-time visitors mapScreenshot of Visitor Profile helps you to understand your visitors’ individual behaviour by summarising and listing your visitors’ visitsScreenshot of Transitions gives you a report that shows the things your visitors did directly before and after viewing a certain page.

Matomo Analytics Video

Matomo Analytics Visitors overview

Matomo Analytics Integrations

Matomo Analytics Competitors

Matomo Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesOver 55 languages

Frequently Asked Questions

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

Google Analytics, Adobe Analytics, and Hotjar are common alternatives for Matomo Analytics.

Reviewers rate Usability highest, with a score of 9.

The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 23)

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10
Incentivized
June 24, 2024
CC
Cathy Colliver
Head of Marketing
Test Double (Computer Software, 51-200 employees)
Vetted Review
Verified User
Matomo Analytics
3 years of experience
Use Cases and Deployment Scope
Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.
Pros
  • Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
  • Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
  • The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.
Cons
  • I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
  • No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
  • As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.
Likelihood to Recommend
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Matomo delivers

Rating: 10 out of 10
June 02, 2021
SK
Sven Kalbitzer
Teamleader Marketing
SANHA GmbH & Co. KG (Building Materials, 501-1000 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.
Pros
  • GDPR compliant
  • Ease of use
  • Good quality data
  • Easily restructured dashboard
Cons
  • I currently don't see anything that's missing
Likelihood to Recommend
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

Awesome product

Rating: 10 out of 10
September 17, 2021
BT
Baptiste THIVEND
Freelance Software Engineer
Open Source Politics (Internet, 11-50 employees)
Vetted Review
Verified User
Matomo Analytics
1 year of experience
View profile
Use Cases and Deployment Scope
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.
Pros
  • Simplicity of installation
  • Simple to use
  • Complete
Cons
  • User interface
Likelihood to Recommend
If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.

Why you should choose Matomo

Rating: 8 out of 10
Incentivized
April 16, 2020
AH
Alireza Hassani
Business Intelligence Analyst
Mondia Group (Telecommunications, 201-500 employees)
Vetted Review
Verified User
Matomo Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
Pros
  • On-Premise Setup
  • Heatmap
  • Funnels
Cons
  • Collects too much information
  • Website is not user friendly
  • Charts and graphs are not very intuitive
Likelihood to Recommend
Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10
April 13, 2022
Verified User
Executive in Corporate
Computer Games Company, 1-10 employees
Vetted Review
Verified User
Matomo Analytics
2 years of experience
Use Cases and Deployment Scope
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.
Pros
  • The platform is straight forward to use
Cons
  • Their support is extremely bad with slow replies
  • Their interface and UI looks like something from 2010
  • It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
  • The website has lots of bugs that leads to that you often not get accurate analytics
Likelihood to Recommend
Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.
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