Meta Pixel

The Meta Pixel is a piece of code on a website that can help better understand the effectiveness of advertising and the actions people take on the site, like visiting a page or adding an item to their cart. Users can see when customers took an action after seeing an ad on Facebook and Instagram, which can help with retargeting. And when the Conversions API is used alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease costs.