Name: Meta Pixel
Author: Meta Platforms Inc

Help Desk

Web and Video Conferencing

Customer Support

PHP Frameworks

Text Editors

Development

Admissions and Enrollment

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Corporate Performance Management (CPM)

Payment Facilitation

Visitor Management

Whistleblowing

Enterprise

Accounting

Payment Hubs

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Complex Event Processing

Data Pipeline

Data Virtualization

Database-as-a-Service (DBaaS)

Disk Cloning

Endpoint Security

Enterprise Service Bus

Extended Detection and Response (XDR)

Firewall

Fraud Detection

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

Interoperability

Network Performance Monitoring

Software Defined Networking (SDN)

Storage as a Service (STaaS)

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Email Marketing

Marketing Attribution

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Proposal

Sales Intelligence

Sales

Data-Centric Audit Protection (DCAP)

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Construction Accounting

Construction Takeoff and Estimating

Fleet Maintenance

Fleet Management

Insurance Policy Administration Systems

Online Fax

Population Health Management

Public Transportation

Telemedicine

Text Analysis

Vertical-Specific

small

large

medium

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Google Tag Manager

Tag Management

Data Management & Integrity

Role-based user permissions

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Event tracking

Mobile event tracking

Data distribution management

Universal data layer

Automated error checking

Library of JavaScript extensions

Google

MagicPixel

Top Rated 2023

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Tealium Customer Data Hub

Customer Data

Tealium

Adobe Experience Platform Launch

Adobe

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

Qubit OpenTag

Open Source

TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. 

The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.

Commanders Act TagCommander

Commanders Act

Ensighten Manage

Likelihood to Recommend

Likelihood to Renew

Usability

Support Rating

Implementation Rating

Ensighten

Adobe Dynamic Tag Management (discontinued)

Discontinued Products

TransUnion TruAudience

TransUnion

Funnel IQ

Meta Pixel (formerly Facebook Pixel) adds a piece of code to a website that lets the user measure, optimize and build audiences for ad campaigns.

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence.  The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

Essentials

Professional

ObservePoint

Data Governance

Basic

Premium

Falcon

Nabler

Meta Pixel

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

Meta Platforms, Inc., d.b.a. Meta and formerly known as Facebook, Inc<b>.,</b> is an American multinational technology conglomerate based in Menlo Park, California. The company is the parent organization of Facebook, Instagram, and WhatsApp.

Meta Platforms Inc

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

The tag management software has helped improve page load speeds.

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Tag Load Rules

Load rules can use Browser DOM elements

Load rules can use data in 1st Party Cookies

Load rules can use Querystring parameters

Load rules can use JavaScript variables

Load rules can contain date/time constraints

Load rules support multi-part logic

Load rules can use data elements from DMP

Load rules based on channel attribution

Features related to data management and integrity

The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.

The software manages the collection and distribution of data among various technologies.

The software utilizes a set of universal data made available through the browser, server, or HTML content.

The software automatically detects and alerts users of code errors.

Auto-scanning of pages for un-managed tags

TMS Architecture

Features related to the architecture of the tag management system

Multi-account support

Global support

Uses globally available CDN

Multi-CDN support

Multiple release environments

Single HTTP/HTTPS implementation

Configurable data privacy policies

EU compliance

Ability to self-host

Ability to preview & test before deploying

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Multi-factor authentication

User-level audit trail

Version history

Simple roll-back capabilities

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Operating Systems	Unspecified
Mobile Application	No

Meta Pixel

Overview

What is Meta Pixel?

Leaving a review helps other professionals like you evaluate Tag Management Solutions

Pricing

Meta Pixel

What is Meta Pixel?

Entry-level set up fee?

Offerings

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Alternatives Pricing

ObservePoint

What is ObservePoint?

Falcon

What is Falcon?

Product Details

What is Meta Pixel?

Meta Pixel Technical Details

Comparisons

Compare with

Google Tag Manager

MagicPixel

Tealium Customer Data Hub

Adobe Experience Platform Launch

Qubit OpenTag

TagCommander

Ensighten Manage

Adobe Dynamic Tag Management (discontinued)

TransUnion TruAudience

Funnel IQ

Reviews