Overview
What is Meta Pixel?
Meta Pixel (formerly Facebook Pixel) adds a piece of code to a website that lets the user measure, optimize and build audiences for ad campaigns.
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Meta Pixel?
The Meta Pixel is a piece of code on a website that can help better understand the effectiveness of advertising and the actions people take on the site, like visiting a page or adding an item to their cart. Users can see when customers took an action after seeing an ad on Facebook and Instagram, which can help with retargeting. And when the Conversions API is used alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease costs.
Meta Pixel Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |