Metrilo Reviews and Ratings

Data Analysis: Users have described Metrilo as an exceptional tool for eCommerce data analysis, providing detailed analytics around the conversion funnel and customer acquisition cost. Several reviewers appreciated how easy it was to track, segment and market to customers in more intelligent and targeted ways with Metrilo. Some users also found that Metrilo made even their historical data from before they had it usable, allowing them to reactivate old customers and gather feedback automatically.

Email Automation: The Email Automation feature of Metrilo was highly effective, increasing some user's sales recovery by 76%. Users liked the easy-to-set-up campaigns for different product categories, which allowed them to target specific products to certain customer profiles. Additionally, according to one reviewer, monitoring customer retention and sending targeted emails at the right time became easier through Metrilo.

Cohort Tool: According to several users' reviews, the cohorts tool was their favorite feature of Metrilo because it allows them to identify coupon shoppers, track traffic sources, calculate customer acquisition cost and analyze repeat buyers. This feature makes marketing decisions easier while helping accounts teams seek out low-hanging fruit sales calls.