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Metrilo provides e-commerce businesses with marketing automation, cart abandonment recovery, and invaluable data insights. Users turn to …
Overview
What is Metrilo?
Metrilo, from the company of the same name in Sofia, is presented as a plug-n-play growth platform for ecommerce brands that provides Ecommerce Analytics, to help direct-to-consumer brands scale faster while saving time on monitoring performance. Metrilo automatically reports on…
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What is Metrilo?
Metrilo, from the company of the same name in Sofia, is presented as a plug-n-play growth platform for ecommerce brands that provides Ecommerce Analytics, to help direct-to-consumer brands scale faster while saving time on monitoring performance. Metrilo automatically reports on marketing campaign…
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Product Details
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- Tech Details
What is Metrilo?
Metrilo Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Metrilo provides e-commerce businesses with marketing automation, cart abandonment recovery, and invaluable data insights. Users turn to Metrilo to automate their email marketing campaigns and identify the most profitable sales channels for their business, making customer acquisition easier. The tool also offers revenue tracking, funnel reports and real-time site analytics to understand customer behavior better.
Metrilo helps users overcome the problem of disengaged customers through targeted email outreach aimed at retaining existing customers and re-engaging potential repeat customers. Metrilo also assists in identifying why customers are leaving items in their cart without completing a purchase, allowing users to send follow-up emails with personalized incentives that can increase conversion rates. By presenting engagement data in a digestible format, users can create engaging newsletters and emails that encourage repeat purchases from satisfied customers. In addition, Metrilo’s insightful data analytics can help users to optimize their website performance by determining the causes of high bounce rates, allowing them to take appropriate actions to improve customer experience. Overall, Metrilo's many features simplify user retention and growth while revealing valuable insights into customer behavior for e-commerce businesses.
Data Analysis: Users have described Metrilo as an exceptional tool for eCommerce data analysis, providing detailed analytics around the conversion funnel and customer acquisition cost. Several reviewers appreciated how easy it was to track, segment and market to customers in more intelligent and targeted ways with Metrilo. Some users also found that Metrilo made even their historical data from before they had it usable, allowing them to reactivate old customers and gather feedback automatically.
Email Automation: The Email Automation feature of Metrilo was highly effective, increasing some user's sales recovery by 76%. Users liked the easy-to-set-up campaigns for different product categories, which allowed them to target specific products to certain customer profiles. Additionally, according to one reviewer, monitoring customer retention and sending targeted emails at the right time became easier through Metrilo.
Cohort Tool: According to several users' reviews, the cohorts tool was their favorite feature of Metrilo because it allows them to identify coupon shoppers, track traffic sources, calculate customer acquisition cost and analyze repeat buyers. This feature makes marketing decisions easier while helping accounts teams seek out low-hanging fruit sales calls.
Slow Response Times: Users have experienced slow response times while using Metrilo which has caused frustration and difficulty generating data sets based on queries. Several reviewers have expressed their dissatisfaction with this issue and suggest that it needs to be addressed as soon as possible.
Limited Campaign Tracking: Some users feel that the campaign tracking features in Metrilo are weak, as values do not always match up with GA. This can cause confusion for users who rely heavily on accurate tracking data. Several reviewers mentioned this problem and suggested improvements to make campaign tracking more reliable.
Missing Key Features: Some users feel that certain features should be standard but are not available in Metrilo, such as customer feedback scores for individual products. Several reviewers have mentioned this missing feature and would like to see it implemented soon. They believe having access to customer feedback scores will help them make better decisions for their business.