Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Cat avg: 8.3
Top Performing Features
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Cat avg: 7.7
Consumer Feedback
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
Cat avg: 8.6
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Cat avg: 5.3
Worst Performing Features
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Cat avg: 7.3
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Cat avg: 4.3
Mintel Features from Reviews
Financial Research
The most important features for the effectiveness of a financial research platform
7.5-3%
Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Category average: 8.3
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Category average: 5.3
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
5.8-29%
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 7.3
Consumer Feedback
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
Category average: 8.6
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 4.3
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 7.7