TrustRadius: an HG Insights company

Mintel

Score6 out of 10

3 Reviews and Ratings

Features

Top Performing Features

  • Industry-Specific Information

    The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

    Category average: 9.1

  • Market Insights and Reports

    Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

    Category average: 7.9

  • Consumer Feedback

    The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

    Category average: 8.7

  • Search Tools

    The quality and effectiveness of tools to help locate specific and relevant information within the platform

    Category average: 5.5

Financial Research

The most important features for the effectiveness of a financial research platform

  • Industry-Specific Information

    The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

    Category average: 9.1

  • Search Tools

    The quality and effectiveness of tools to help locate specific and relevant information within the platform

    Category average: 5.5

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

  • Competitor Research

    Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

    Category average: 7.3

  • Consumer Feedback

    The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

    Category average: 8.7

  • Competitor alerts

    Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

    Category average: 3

  • Market Insights and Reports

    Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

    Category average: 7.9