TrustRadius Insights
Transparent Onboarding: Users value Moloco's transparent onboarding process and the guidance provided by account managers throughout the …
Overview
What is Moloco?
Moloco offers programmatic advertising solutions to help optimize the client's acquisition, retention, and monetization campaigns. MOLOCO offers a top-rated real-time bidding platform that provides scale across more than 4 billion devices. Through products like MOLOCO Cloud and MOLOCO Engine, consumers are…
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What is Moloco?
Moloco offers programmatic advertising solutions to help optimize the client's acquisition, retention, and monetization campaigns. MOLOCO offers a top-rated real-time bidding platform that provides scale across more than 4 billion devices. Through products like MOLOCO Cloud and MOLOCO Engine,…
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Product Details
- About
- Competitors
- Tech Details
What is Moloco?
Moloco Video
Moloco Competitors
Moloco Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Transparent Onboarding: Users value Moloco's transparent onboarding process and the guidance provided by account managers throughout the process. Several users have praised this feature, highlighting how it has helped them to get started with ease.
Proactive Support: Many users have appreciated Moloco's proactive support in optimizing campaign performance towards goals and discovering new opportunities for scaling up in a healthy way. They feel that this level of support sets Moloco apart from competitors and helps them achieve better results.
Intuitive User Interface: Users find Moloco's user interface intuitive, which makes it easy to run campaigns. This feature has been highlighted by several reviewers who appreciate the simplicity of the platform, making their job easier.
Limited UI Customization: Users have mentioned that the customer-facing dashboard or user interface could be more robust and customizable according to their needs. Several reviewers have expressed frustration at the lack of flexibility in this regard.
Poor Support for Feed-based Ads: Some reviewers have suggested that Moloco should provide better support for advertisers with feed-based ad needs as well as dynamic creative offerings. Interest targeting and location targeting options also need to be more detailed, according to some users.
Difficulty Testing Different Creative Algorithms: A few reviewers had difficulty testing different creative algorithms within Moloco's platform. They suggest that revising existing creative groups would be helpful but starting from scratch can be inconvenient.