mTab Halo

mTab Halo is an Insights Management Platform and Decision Intelligence solution designed for enterprise Market Research, Marketing, and Product Management teams. The software centralizes and harmonizes disparate data sources, including Survey Datasets, Spreadsheets, and unstructured Research Documents, into a unified analytical environment.

The platform includes Halo Models for automated Data Cleaning and Data Harmonization, as well as Halo Reports for generating Dynamic Tables, Dashboards, and Visual Analytics. The solution incorporates Generative AI (Halo AI) to provide automated summaries and narrative insights based on stored data. mTab Halo also features a Data Marketplace for integrating third-party research and supports workflow integrations with Salesforce, Adobe, and Jira.

The vendor states that the platform is intended to accelerate the conversion of raw survey data into actionable insights for global organizations in the Automotive, Entertainment, and Financial Services sectors.