Lead qualification process
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Cat avg: 7.7
Top Performing Features
Company information
Information about companies/accounts is available and high quality.
Cat avg: 8.4
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Cat avg: 8.1
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Cat avg: 8.4
Worst Performing Features
List quality
Lists generated by the tool are typically high quality.
Cat avg: 7.6
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Cat avg: 7.8
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Cat avg: 7.4
Neuron Features from Reviews
Prospecting
Features related to generating leads and finding new contacts.
5.8-27%
List quality
Lists generated by the tool are typically high quality.
Category average: 7.6
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 8
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Category average: 7.8
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8.1
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
7.8-4%
Contact information
Information about individual contacts is available and high quality.
Category average: 8.1
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
7.4-5%
Lead qualification process
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Category average: 7.7
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Category average: 8.4
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Category average: 8.1
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.4
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.4
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Neuron Features from the Vendor
Prospecting
Vendor-reviewedWeb browser extension
Allows users to search across the internet to find and capture new leads using a web browser extension.
List quality
Lists generated by the tool are typically high quality.
Email contacts
Generates email contact information for leads.
Direct dial contacts
Generates direct dial contact information for leads.
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Ideal customer targeting
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
LinkedIn integration
Integrates to LinkedIn.
Load time/data access
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
Vendor-reviewedContact information
Information about individual contacts is available and high quality.
Company information
Information about companies/accounts is available and high quality.
Data Augmentation & Lead Qualification
Vendor-reviewedLead qualification process
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Salesforce integration
Integrates with the Salesforce.com CRM platform.
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Prospect tracking/following
Allows users to “follow” particular leads or accounts, subscribing to receive updates on external events and changes to their position within the pipeline.
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Automatic data refresh
Contact and company data are automatically kept up to date.
Ability to append contact, lead, and account level data
Users can append records at the contact, lead, and/or account level.
Sales Intelligence Email Features
Vendor-reviewedAutomated initial emails
Initial emails can be triggered to send to leads automatically.
Marketing automation integration
Integrates with a marketing automation system.