HP Optimost - making it easy to increase website ROI
Rating: 10 out of 10
Use Cases and Deployment Scope
BSI uses HP optimost across multiple business streams and countries - in 2013 we focused on improving our online sales experience for UK training courses and this year we are focusing on improving lead generation for the certification business stream on a global scale. Optimost has helped us to understand what information and content our visitors want to interact with and how making changes to that content can influence buying decisions.
Pros
- Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
- The client and technical account managers are very good at suggesting tests or potential improvements
- HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Cons
- The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
- The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Likelihood to Recommend
The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
MF
Mark Fassbender
Global Head of Web Performance in Marketing at British Standards Institution (1001-5000 employees)
Vetted Review
3 years of experience