OpenText Optimost Reviews

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Score 8.1 out of 100

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Mark Fassbender | TrustRadius Reviewer
February 26, 2015

HP Optimost - making it easy to increase website ROI

Score 10 out of 10
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BSI uses HP optimost across multiple business streams and countries - in 2013 we focused on improving our online sales experience for UK training courses and this year we are focusing on improving lead generation for the certification business stream on a global scale. Optimost has helped us to understand what information and content our visitors want to interact with and how making changes to that content can influence buying decisions.
  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Read Mark Fassbender's full review

About OpenText Optimost

OpenText Optimost is designed to help companies deliver engaging, profitable websites and campaigns and includes self-service capabilities. Optimost also provides white glove consulting to help companies test confidently when the stakes and complexity are highest; immediately when speed is of the essence, and to match the perfect content to every customer.

Categories:  Web Analytics,  A/B Testing

OpenText Optimost Features

Has featureSelf-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more.
Has featureMultivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities.
Has featureTargeting and personalization: Discover and deliver the content that works best for every visitor.
Has featureAnalytics-as-a-Service: Customize dashboards and reports to your precise requirements.
Has featureAdvanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions.

OpenText Optimost Competitors

OpenText Optimost Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No