Optimized Sales & Marketing

Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities.

Optimized Sales:

• Analyze sales performance to include sales productivity ramps, win rates, average amount, and other sales performance KPI.
• Predict which opportunities will win or lose.
• Predict quarterly bookings.
• Prescribe an optimized sales resource plan.

Optimized Marketing

• Analyze marketing attribution and ROI with multi-touch weighted attribution.
• Predict marketing's future impact on pipeline and bookings.
• Prescribe an optimized marketing mix - know where to invest future marketing spend.