Optimized Sales & Marketing

Score9.1 out of 10

3 Reviews and Ratings

What is Optimized Sales & Marketing?

Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities.

Optimized Sales:

Analyze sales performance to include sales productivity ramps, win rates, average amount, and other sales performance KPI.
Predict which opportunities will win or lose.
Predict quarterly bookings.
Prescribe an optimized sales resource plan.

Optimized Marketing

Analyze marketing attribution and ROI with multi-touch weighted attribution.
Predict marketing's future impact on pipeline and bookings.
Prescribe an optimized marketing mix - know where to invest future marketing spend.

Categories & Use Cases

Brittany Frontis View profile

Sales Marketing Manager in Marketing at Cole Haan (1001-5000 employees employees)

Use Cases and Deployment Scope

We integrated Optimized Sales & Marketing in our marketing channels two years ago to help us make informed decisions by analyzing data, predicting the outcomes and optimizing sales resource plans.

Pros

Enhance sales and marketing performance analysis.
Predict sales pipeline value.
Identify number of new opportunities to advance sales pipeline.

Cons

OSM plan that combine both sales and marketing analytics is extremely expensive although it’s worth the outcomes we get.

Most Important Features

Sales performance analytics.
Optimized sales resource plans.
Sales pipeline forecast tools.
Robust what-if analysis.
Marketing funnel forecast capabilities.

Return on Investment

Optimized Sales & Marketing enables us to view which marketing campaigns performed well on sales pipeline.
Optimal marketing mix capabilities help improve ROI by running the right platforms at the right time.

Verified User

Engineer in Engineering (1001-5000 employees employees)

Use Cases and Deployment Scope

As Optimized Sales & Marketing is a Cloud-based marketing application, we integrated this into our mailing system. We Automate our marketing mail which we generally send manually. With the help of this, we also organized some marketing campaigns and saw an increase in our sales number. Earlier for this job role, we use 3-4 manpower but now we have reduced that as well.

Pros

They doesn't charge any setup fee.
Easily integration process with our system.
Raising ticket for any query and the detailed support response.

Cons

Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.

Most Important Features

It can predict which opportunity can win or loss.

Return on Investment

According to its pricing structure and the feature they are offering, I guess that is worth using this.

Alternatives Considered

Mailchimp

Mediafly

Clari

InsightSquared Marketing Analytics now part of Mediafly

Optimized Sales & Marketing

What is Optimized Sales & Marketing?

Categories & Use Cases

Reviews