Optimizely doesn't disappoint - you get what you paid for
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
Primarily used for controlled introduction of a feature. Perform A/B testing and fairly quickly determine the effectiveness of a proposed change in user experience.
Pros
- Provides quicker release cycle for the way the product cards should be displayed.
- Provides feedback for new product introduction and how it'll be perceived.
- Allows rapid blackout from user experience changes that alters traffic flow.
Cons
- Can use better interface for managing test, including scheduling and notification.
- Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
- Notification on various aspects can be made more powerful and granular if such a need arise.
Likelihood to Recommend
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
Vetted Review
2 years of experience