Pixel

Pixel is an all-in-one connections platform that aims to simplify and optimize marketing campaigns. According to the vendor, it offers a range of tools, including short links, dynamic QR codes, and microsites, to help businesses drive more clicks, track performance, and make data-driven decisions. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises. Digital marketers, entrepreneurs, brand managers, advertising agencies, and e-commerce companies are among the professionals and industries that the vendor claims can benefit from using Pixel.

Key Features

Short Links: According to the vendor, users can customize easy-to-remember short links that aim to drive more clicks. These short links can be shared in any channel and easily redirected to new locations when needed. The vendor also claims that using branded domains for short links can help build trust and engagement. Additionally, Pixel provides tools to monitor the performance of short links and track campaign data.

Dynamic QR Codes: The vendor states that Pixel allows users to create custom QR codes with attractive colors, shapes, and logos. These QR codes can be used to improve engagement on print media and packaging. The vendor claims that users can easily update the destination of QR codes without reprinting. Furthermore, Pixel offers tracking and analysis of QR code scans, including unique scan count, location, and device.

Microsites: Pixel enables users to build tiny, immersive websites for specific purposes. The vendor states that a drag and drop builder is available to create engaging mobile-first digital experiences. According to the vendor, no coding experience is required to design microsites. Pixel also offers tracking capabilities to monitor the performance of microsites and capture data for smarter decision-making.

Custom Domains: The vendor claims that Pixel allows users to build trust and drive engagement with custom, branded domains. Users can easily set up custom domains for any website, whether it is a first-party or third-party website.

Smart Folders: According to the vendor, Pixel provides smart folders to help users organize links and campaigns. These smart folders can be used to keep things organized by product, campaign, and more.

Browser Extension: Pixel offers browser extensions for Edge and Chrome. The vendor states that users can shorten and track links directly from their browser using these extensions.

Retargeting Pixels: According to the vendor, Pixel allows users to build advertising audiences based on those who click and scan. Users can create hyper-targeted ads using retargeting pixels.

Team Collaboration: Pixel provides collaboration features that enable users to work with team members across campaigns. According to the vendor, everything can be managed from one shared and centralized location.

Best-in-class Analytics: The vendor claims that Pixel captures data with every click and scan. This data can be used to make smarter decisions on where to focus marketing efforts.