Premise

Premise is a data collection and analysis platform provided by Premise Data Corporation (PDC). According to the vendor, Premise enables businesses and organizations to gather real-time, on-the-ground insights from a global network of contributors. It is designed to cater to businesses of various sizes, ranging from small startups to large multinational corporations. Market research firms, retail companies, government agencies, non-profit organizations, and humanitarian organizations are among the professions and industries that utilize Premise to collect valuable data and inform decision-making.

Key Features

Qual Insights: According to the vendor, Premise allows users to uncover qualitative insights on any topic or theme from the Global Contributor Network in near real-time.

On-Demand Insights: The vendor claims that Premise provides on-demand insights to meet various business needs, such as monitoring brand sentiment and exploring new markets.

MPS (Market Performance System): Premise offers detailed, in-store insights on traditional trade, which the vendor suggests can redefine market measurement approaches.

How Premise Works: According to the vendor, Premise provides transparency over the customer journey, enabling businesses to gain actionable data.

Earn Money: Premise offers an opportunity for individuals to share their expertise and earn money by providing valuable data and observations.

IDEV (Data-Driven International Development): Premise aims to empower development and humanitarian organizations with actionable insights rooted in reliable and timely data, according to the vendor.

Location Discovery: The vendor states that Premise enables users to gather location-specific insights and answer various questions.

Premise for Businesses: According to the vendor, Premise allows businesses to conduct efficient market research, informing their strategies.

Premise for International Development: Premise offers agile insights for international development work, allowing organizations to make informed decisions, according to the vendor.

Premise Platform: The vendor claims that Premise provides a comprehensive platform that combines data collection, analysis, and expert advice.