Prisma Campaigns

Prisma Campaigns is a marketing automation solution that aims to automate and personalize marketing campaigns. According to the vendor, it is suitable for businesses of all sizes, including small, medium, and large enterprises. The software is used by various professions and industries such as financial services, retail, e-commerce, healthcare, and hospitality to enhance marketing efforts, improve customer engagement, and drive customer loyalty.

Key Features

Targeting and Segmentation: According to the vendor, Prisma Campaigns allows users to improve targeting by using segmented data and integrating various data sources. It offers the ability to create dynamic segments based on demographics, behavior, and profile information. Additionally, campaign insights can be exported to enrich CRM or call center software.

Email Campaigns: Prisma Campaigns provides the capability to create sophisticated email campaigns using responsive templates or imported HTML emails. Users can personalize email content with a wide range of personalization fields and conduct A/B testing to optimize campaign performance. The vendor claims that the software also enables the automation of drip campaigns and ensures compliance with CAN-SPAM regulations.

Cross-Channel Delivery: According to the vendor, Prisma Campaigns allows users to deliver messages based on previous interactions across multiple channels. It offers the ability to display campaigns in embedded dynamic banners within mobile apps, online banking, and websites. The software also supports mobile push notifications and text messaging to increase campaign reach. Additionally, it provides the capability to consolidate social network conversions into a single workflow.

Campaign Orchestration: Prisma Campaigns offers a comprehensive campaign orchestration feature, according to the vendor. Users can plan and prioritize campaigns across all channels with a single calendar. The software allows for the running of various simultaneous campaigns and activation of the most relevant one for each customer. It also enables the automation of multi-step campaigns, such as onboarding or re-boarding. Users can set frequency caps for outbound communications and track individual customer journeys and campaign performance in real-time.

Conversion Optimization: According to the vendor, Prisma Campaigns provides the capability to design automated and personalized conversion journeys. It offers integration with existing workflows and systems through web services and synchronization jobs. The software also enables the automatic re-engagement and conversion of users with incomplete processes. Users can create campaign-specific landing pages using a drag-and-drop designer and build custom forms for data capture, surveys, and account maintenance. Additionally, the software allows for the auto-filling of PDF forms using captured data and the creation of workflows for signatures.