Name: Prisma Campaigns
Price: 1550 USD
Rating: 7 (1 reviews)
Author: Prisma Campaigns

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Bug  Tracking

Development

Business Intelligence (BI)

Collaboration

Environmental Health and Safety (EHS)

Visual Collaboration

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Revenue Management

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Component Content Management

Data Pipeline

Electronic Data Interchange (EDI)

Fraud Detection

Hosted Virtual Desktop

Identity Governance and Administration

Industrial IoT

Integration Platform as a Service (iPaaS)

Interoperability

Managed File Transfer (MFT)

Managed Hosting

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Relational Database Management Systems

Security Awareness Training

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Digital Analytics

Email Marketing

Intent Data

Marketing Automation

Marketing Resource Management

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Prototyping

Professional Services

Call Recording

Customer Relationship Management (CRM)

Sales Email Tracking

Sales Intelligence

eCommerce

Sales

Operational Technology (OT) Security

Security

Computer-Aided Design (CAD)

Construction Accounting

Loan Servicing

Nonprofit Fundraising

Patient Engagement

Revenue Cycle Management (RCM)

Utilities

Vertical-Specific

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Prisma Campaigns is a marketing automation solution that aims to automate and personalize marketing campaigns. According to the vendor, it is suitable for businesses of all sizes, including small, medium, and large enterprises. The software is used by various professions and industries such as financial services, retail, e-commerce, healthcare, and hospitality to enhance marketing efforts, improve customer engagement, and drive customer loyalty.

## Key Features

**Targeting and Segmentation**: According to the vendor, Prisma Campaigns allows users to improve targeting by using segmented data and integrating various data sources. It offers the ability to create dynamic segments based on demographics, behavior, and profile information. Additionally, campaign insights can be exported to enrich CRM or call center software.

**Email Campaigns**: Prisma Campaigns provides the capability to create sophisticated email campaigns using responsive templates or imported HTML emails. Users can personalize email content with a wide range of personalization fields and conduct A/B testing to optimize campaign performance. The vendor claims that the software also enables the automation of drip campaigns and ensures compliance with CAN-SPAM regulations.

**Cross-Channel Delivery**: According to the vendor, Prisma Campaigns allows users to deliver messages based on previous interactions across multiple channels. It offers the ability to display campaigns in embedded dynamic banners within mobile apps, online banking, and websites. The software also supports mobile push notifications and text messaging to increase campaign reach. Additionally, it provides the capability to consolidate social network conversions into a single workflow.

**Campaign Orchestration**: Prisma Campaigns offers a comprehensive campaign orchestration feature, according to the vendor. Users can plan and prioritize campaigns across all channels with a single calendar. The software allows for the running of various simultaneous campaigns and activation of the most relevant one for each customer. It also enables the automation of multi-step campaigns, such as onboarding or re-boarding. Users can set frequency caps for outbound communications and track individual customer journeys and campaign performance in real-time.

**Conversion Optimization**: According to the vendor, Prisma Campaigns provides the capability to design automated and personalized conversion journeys. It offers integration with existing workflows and systems through web services and synchronization jobs. The software also enables the automatic re-engagement and conversion of users with incomplete processes. Users can create campaign-specific landing pages using a drag-and-drop designer and build custom forms for data capture, surveys, and account maintenance. Additionally, the software allows for the auto-filling of PDF forms using captured data and the creation of workflows for signatures.

User-Friendly Interface: Many reviewers have praised Prisma Campaigns for its user-friendly interface, which sets it apart from other products in the market. Users have found it very easy to navigate and understand, making campaign management much simpler for advertisers of all skill levels.

Effective Campaign Performance: Several users have reported that Prisma Campaigns significantly improves campaign conversion rates. This suggests that the software provides effective tools and features to optimize campaign performance, leading to better results for businesses.

Efficient Collaboration with External Partners: Reviewers have highlighted the valuable feature of being able to communicate with vendors in real-time using Prisma Campaigns. This allows for efficient collaboration and ensures smooth interactions with external partners, making it easier to work together on campaigns.

Frequent glitches in campaign upload and report download: Some users have experienced frequent glitches while uploading campaigns and downloading reports, which has led to escalations and repetitive tasks. 

Unreliable reporting due to web-based platform crashes: Users have reported that the web-based platform often crashes, resulting in unreliable reports. This issue also affects exporting data, as it takes a long time to complete.

Accuracy issues in reporting: Several users have mentioned common mistakes in reporting, indicating that accuracy might be an issue with Prisma Campaigns.

Users of Prisma Campaigns have experienced a shift in their marketing approach, allowing them to focus on developing campaigns that are closely aligned with the needs and goals of their clients. The platform provides a simple and intuitive interface that enables users to execute personalized campaigns across multiple channels. This has resulted in improved engagement with members and increased conversion rates for business campaigns. Users have found it easy to upload media campaigns into the system, which streamlines the preparation process before launching. Additionally, the application offers the capability to monitor and analyze impressions and impression metrics, giving users valuable insights into campaign performance. The ability to export reports and send them to publishers has been particularly useful, as it allows for efficient resolution of discrepancies. Overall, Prisma Campaigns has proven to be a valuable tool for marketers looking to optimize their campaigns and drive better results for their clients.

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Prisma Campaigns

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Prisma Campaigns

Overview

What is Prisma Campaigns?