Prismana

Prismana is an online lead attribution and ROI calculation platform that aims to simplify and streamline businesses' marketing efforts. According to the vendor, Prismana targets small to mid-sized businesses and is intended for use by marketing and sales directors, salespeople handling inbound calls, and companies that receive leads from various channels such as organic, paid advertising, social, referral, and email marketing. It is also suitable for businesses using call queues/hunt groups to route calls and those utilizing Customer Relationship Management (CRM) systems.