Provely, the one live proof tool we trust, which drives conversions
Use Cases and Deployment Scope
Provely is being used as a token of trust in our organization. We find it to be potent for driving more conversions on landing pages, webinars, lead pages, and the sorts. It is also viable on the front pages. In a nutshell, visitors "follow" other people, so if someone has opted in for a lead magnet offer, and it is shown in a widget live as Provely does, then visitors are nudged to take action as the psychology behind is "if others get this, then I should too". Also, it helps to instill trust, kinda like a review, if someone else uses it, then we trust it more. We use it to show, that people have taken action on our registration pages for webinars and lead mangets. But also, for showcasing how many people are viewing a specific page. It has more use cases and more widgets, but this is what we primarily use it for. We find it easy to use easy to integrate, and the support is really good.
Pros
- Support is fast, and goes beyond scope. We had a question, and the thing we wanted, was not present in the code, but they actually made it a part of the software. So, granted, it may not be for every question one asks, but we were pleasantly surprised that they updated the tech to give us an enhanced feature that they had to develop.
- They have several widgets so users can accommodate their own to many different use cases. Also, they have a good selection of settings, colors, fonts, logos, image upload, etc that can be used to make it look more branded.
- Easy to use, and to integrate. We had it up and running within minutes of testing.
- Fair pricing. We are pleased with the cost as it is feature-rich for a low investment.
Cons
- The help videos could be easier to find, as in, they could be in a menu bar on each page of the software so we can navigate easier to find them. They are on one page if I recall correctly, but they could be useful on all.
- Maybe add help video links NEXT to the integration code, so when people want to integrate their tech, they can skip looking for the links, as it would be beneficial to have them where they are needed, where people click to copy their code for integration.
- Add case studies of best practices. Maybe have some videos that shows, specific pages that Provely perform really well on. Say "a landing page got xyz more conversions when this specific widget was added." This front page widget got xyz % more uplift in booked calls when xyz widget was installed, with this wording".
Likelihood to Recommend
Landing pages. Say, a webinar optin page. Or a lead magnet optin page.
People can be persuaded to believe that others like the lead magnet and don't want to be left behind and also they can trust others opinions. So, having a widget on these pages that shows, "XYZ just signed up" can help with getting more sign ups.
A widget that shows the amount of people that are looking at a certain page is also beneficial. The best thing to do, is to test at all times. See if the conversion rate is increased or if it drops. And test variations of the widget one at a time. Sometimes, it helps, but in some cases, one can see little difference. So the key is to test. We used it on a front page and we optimized it for speed. We saw that we had several things that slowed our site down. So we decided to take away some of the items. This included our widget from Provely. It does not take a lot of resources, but we were super savvy and wanted the optimal speed. We might revert back into adding it again, but for now, we stripped the page for all extra baggage so we were certain that we had the correct overview on the speed that was needed. The widgets can be less appropriate also, if one wants full attention to the copy on a page. This is also a savvy choice. So the key is to TEST, again... To determine if it helps or halts conversions. This example we are seeing on direct response sales pages in the make money online nice. They rarely use this. Some do. So again, testing will determine the effect. (A savvy user tests, but even those, skip it some times, so it is best to use your own due diligence)
