Consumer Feedback
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
Cat avg: 8.6
Qualtrics
417 Reviews and Ratings
Top Performing Features
Private Company Data
The ability to access fundamentals, earnings, or other information for companies that are not publicly listed
Cat avg: 8
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Cat avg: 7.3
Contact information
Information about individual contacts is available and high quality.
Cat avg: 6
Worst Performing Features
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Cat avg: 5.3
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Cat avg: 4.3
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Cat avg: 7.7
Qualtrics Features from Reviews
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
60%
Contact information
Information about individual contacts is available and high quality.
Category average: 6
Financial Research
The most important features for the effectiveness of a financial research platform
6.3-19%
Private Company Data
The ability to access fundamentals, earnings, or other information for companies that are not publicly listed
Category average: 8
Industry-Specific Information
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
Category average: 8.3
Independent Research Access
The ability to access third-party analyses, e.g., Morningstar reports
Category average: 8.1
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Category average: 5.3
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
6.6-19%
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 7.3
Consumer Feedback
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
Category average: 8.6
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 4.3
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 7.7
Qualtrics Features from the Vendor
Additional Features
Vendor-contributedCustomer Experience Management
Customer and Market Research
Employee Insights
Digital Experience Management