Realytics

Realytics is a provider of TV and radio analytics solutions aimed at measuring the impact of advertising campaigns on digital channels. According to the vendor, their suite of tools allows marketing professionals, advertising agencies, media planners, TV and radio broadcasters, and digital marketers to optimize media plans and transform TV and radio into potentially effective acquisition channels. The vendor emphasizes real-time measurement and analysis to help businesses leverage TV and radio to drive web traffic, app downloads, phone calls, and enhance brand effectiveness.