TrustRadius: an HG Insights company

Relative Insight

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What is Relative Insight?

Today, Relative Insight provides a scalable solution for analyzing survey open-ends, customer reviews, social media conversations and transcripts. Their text analysis platform is being used by hundreds of leading brands and agencies including Nespresso, Campbell’s and R/GA to enhance their understanding of customers, target audiences, employees and competitors.

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Categories & Use Cases

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Screenshot of Explore: All analysis is organized into projects that are accessed from a centralized dashboard.
Screenshot of Questions: Projects are made up of questions that correspond to specific comparisons being analyzed.
Screenshot of Data library: A virtual warehouse for text data uploaded for analysis in Relative Insight.
Screenshot of Heatmaps: A multi-comparison visualisation tool that shows which data sets in a group are most and least different. They provide a top-level overview and visual output of competitor, product or customer segment comparisons and help identify which comparisons are worthy of further exploration.
Screenshot of Comparison view: A discovery tool that allows users to explore the output of the statistically significant differences and similarities in a particular comparison.
Screenshot of Insight cards: Collections of the most interesting, relevant and actionable discoveries that relate to the business questions being investigated for the purposes of reporting and presentation.

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Screenshot of Explore: All analysis is organized into projects that are accessed from a centralized dashboard.