Resonate is the leader in generating audience insights, with an amazing support team behind it!
Use Cases and Deployment Scope
Resonate allows us to better pin point who our client's core audiences are. As a media buying agency, it has been invaluable to be able to create audiences and activate directly through the Resonate Ignite Platform. In addition, we've implemented site/impression tags and 1st party data uploads for our clients to help gain extremely valuable insights.
Pros
- Support - the support team at Resonate is incredible
- Resonate is constantly making updates and communicating these updates to our agency
- Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
Cons
- The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
- No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
Likelihood to Recommend
If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency.
Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments.
