Features
Top Performing Features
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.2
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
Social profile integration
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Category average: 7.3
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.7
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.7
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 8.3