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https://dudodiprj2sv7.cloudfront.net/product-logos/s5/f0/18ARHJREDPT1.JPEGROI can give you a good return, if you have the team to leverage itRight On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.,It is able to pull in as many data sources as you would like. It is easy to connect data across multiple sources to create segments. Forces you to think about your customer lifecycle to get the most out of the software.,The interface is improving in recent months but it still has a way to go to catch up to competitors. The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data. Could use more integrations with marketing softwares.,7,It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows. It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails. The time it took the marketing team to create the campaigns could've been faster.,Less than 10,000,B2B
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Right On Interactive
2 Ratings
Score 4.1 out of 101
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Right On Interactive Reviews

Right On Interactive
2 Ratings
Score 4.1 out of 101
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Chris Theisen profile photo
February 15, 2016

Right On Interactive Review: "ROI can give you a good return, if you have the team to leverage it"

Score 7 out of 10
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Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Read Chris Theisen's full review

Right On Interactive Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (1)
7
Landing pages (1)
6
Email deliverability (1)
7
Triggered drip sequences (1)
8
Lead scoring and grading (1)
8
Automated sales alerts and tasks (1)
9
Social profile integration (1)
8
Dashboards (1)
9
Standard reports (1)
8
Customizability (1)
7
Integration with Salesforce.com (1)
8

About Right On Interactive

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage prospects and customers in an effort to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction. 

Right On Interactive Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Does not have featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureVisual Lifecycle Stages

Right On Interactive Screenshots

Right On Interactive Integrations

Google Analytics, Salesforce.com, Pipeliner CRM, Microsoft Dynamics, Litmus, Twitter, Facebook

Right On Interactive Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
Outreach$500up to 2 users, up to 10,000 contacts
Engagement$900up to 5 users, up to 10,000 contacts
Lifecycle Marketing$1,400up to 10 users, up to 10,000 contacts

All contracts are annual

Right On Interactive Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
10%
Mid-Size Companies (51-500 employees)
50%
Enterprises (> 500 employees)
40%

Right On Interactive Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Right On Interactive Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States
Supported Languages: English