Name: A New Dimension to Marketing Automation
Uploaded: 2015-06-23T19:48:45.000Z
Duration: 55 min 46 s
Description: A New Dimension To Marketing Automation (Webinar)

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Cross-Browser Testing

Feature Management

Functional Testing

Performance Testing

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Enterprise

Accounting

Accounts Payable

Accounts Receivable

Crypto Tax

Travel Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Storage

DevOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Privileged Access Management

Software Components

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Data Management

Email Marketing

Marketing Automation

Online Reputation Management

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Virtualization Security

Security

Aviation

Banking

Church Management

Digital Forensics

Fleet Management

Geographic Information

Hospital Management

Insurance Claims Management

Intelligent Document Processing

Internet of Medical Things

Veterinary

eDiscovery

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Act-On Software

Act-On

Mautic (open source)

Acquia

Mailtrack

Adobe Marketo Engage

Adobe

Intuit Mailchimp

Mailchimp

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

Salesforce

ActiveCampaign

Constant Contact Lead Gen & CRM

Constant Contact

Oracle Marketing

Oracle

Adobe Campaign

Acoustic Campaign

Google Analytics

Salesforce Sales Cloud

Pipeliner CRM

Based on user reviews, here are the three most common recommendations for ROI:

1. Involve the ROI team in the planning process for email or marketing automation campaigns to ensure smooth deployment. This helps to leverage their expertise and ensure successful implementation.

2. Continuously improve product capabilities to stay competitive and meet evolving market demands. This reflects a desire for ongoing development and refinement of the platform.

3. Seek strong support and integration options. Users recommend ROI for companies looking for a team that provides strong support and integration options. This highlights the importance of reliable customer service and seamless integration with other systems.

Overall, users appreciate ROI's user-friendly approach to marketing and value its customization options, ease of use, and value for inbound marketing needs. They also stress the importance of aligning CRM with ROI and going through training to fully utilize its capabilities.

Intuitive and Easy to Use: Many users have found the platform to be very intuitive and easy to use, even without extensive instructions. They appreciate its user-friendly interface and straightforward navigation.

Responsive Support Team: The support team has received praise from multiple users for their quick responses and helpfulness in addressing any questions or concerns. Users value the prompt assistance provided by the support team, which contributes to a positive experience with the software.

Powerful Analytics and Reporting Capabilities: Several reviewers have highlighted the software's powerful analytics and reporting capabilities, which make it easier to forecast and conduct accurate assessments. Users find these features valuable as they provide insights into customer behavior, campaign performance, and overall marketing effectiveness.

Slow response times: Some users have reported experiencing slow response times with the web-based solution, resulting in delays and frustration. These performance issues have impacted their productivity and overall user experience.

Lack of certain functional features: A few users have mentioned that the software lacks certain functional features they expected or required. As a result, they have had to find workarounds or use alternative methods to achieve their desired outcomes. This has added complexity and inefficiency to their workflow.

Complex user interface and segmentation process: Several users find the software's user interface and segmentation process to be complex. They feel that it requires additional training and effort to navigate effectively. This complexity can hinder their ability to efficiently manage their marketing campaigns and target specific audiences.

Users have found the software to be extremely helpful for their email marketing needs. They have utilized its features to send out mass emails and drip emails with merge fields, allowing for customized and targeted communication. This has resulted in enhanced engagement and better tracking of interactions with multiple platforms, providing valuable insights into the effectiveness of their campaigns. By analyzing the customer journey for each segment, users have gained a detailed understanding of the customer lifecycle and are able to address prospects and potential customers more effectively. Additionally, the software's ability to send customized emails has helped users attract targeted talent and track the lifecycle of customers more efficiently. With its email campaign functions, users can stay engaged with leads and clients, gaining insight into the lifecycle of contacts. The software also allows users to target audiences with relevant and timely content, increasing conversion rates and effectively moving leads through each stage of the customer lifecycle. Users have implemented campaigns that automate emails and phone calls to recruit previously lost business, with assistance from the software's programming capabilities. Overall, the software provides informative data regarding leads, tying together digital marketing efforts and improving overall communications. Users have leveraged it to manage marketing and communications with subscribers, prospects, clients, and advocates in a focused and effective manner. The software also helps users nurture leads with long sales cycles, reaching and nurturing more leads. Furthermore, users have made progress in scrubbing data and look forward to utilizing the software's capabilities once the data is in better condition. The software enables users to send emails to clients and track results using available reports, increasing deliverability and response rates as well as moving prospects down the funnel intelligently by creating segments based on demographics, firmographics, lifecycle stage, and engagement level which improves marketing effectiveness. Users also benefit from the software's lifecycle management features and its ability to aid in new customer acquisition while delivering communication through SQL segments efficiently handling workflows while providing features such as campaign management, tracking and reporting, email automation, contact management, and seamless integration with Salesforce and LinkedIn. Additionally, users aim to enroll more customers in self-service applications to increase satisfaction and reduce costs, and the software aids in achieving this goal. It increases the efficiency and execution of marketing campaigns, as well as sales readiness and visibility. Users have reduced the time required to execute marketing campaigns while providing sales with a better view of customers, enabling more effective communication. The software provides a single view of the customer, aiding in understanding and targeting their needs. Users have experienced significant growth in their email marketing program, measuring customer engagement and using the data to increase sales and revenue. The software has enabled successful email marketing campaigns integrated with Salesforce, resulting in high open rates and plans for further revenue growth. Users also utilize the software to drive new product adoption, increase participation among channel partners, develop community, and ultimately increase revenue through cross-selling and upselling. It has been particularly helpful in building segmented lists of accounts and contacts from ERP data and creating automated drip campaigns for targeted lists. Right On Interactive has provided a cost-effective marketing automation solution for SMB clients who were too small for enterprise solutions but too large for smaller ESP tools. The real-time reporting feature has allowed users to track the effectiveness of their marketing messages and segments sent. Additionally, the software has been used to create workflows and email notifications based on Salesforce activities without the need for a higher level of subscription to Salesforce. Overall, users have found value in the software's versatile features that streamline their marketing efforts, provide valuable insights, and help them achieve their business goals efficiently.

Outreach

Engagement

Lifecycle Marketing

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

Mautic Marketing Automation

Right On Interactive

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Likelihood to Recommend

Email & Online Marketing

Lead Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Landing pages

Email deliverability reporting

Triggered drip sequences

Lead scoring and grading

Automated sales alerts and tasks

Social profile integration

Dashboards

Standard reports

Customizability

Integration with Salesforce.com

Right On Interactive is a lifecycle marketing automation company that is focused on helping organizations win, keep and grow business. This is completed through their Customer Lifecycle Marketing solution that builds engagement throughout the lifecycle of prospects and customers. Right On Interactive's Customer Lifecycle Marketing (CLM) solution delivers insight into prospect and customer engagement, automates marketing campaigns, and graphically shows the progress of each individual’s and organization’s relationship with their brand. Additionally, ROI provides an engagement blueprint for sales and marketing teams to ensure that their resources are invested in ways that are driving revenue.

Customer Lifecycle Marketing and Your Customer's Journey

Lifecycle marketing focuses on the individual person or company, depending on your business model, and their journey with your brand. By understanding where a person is in their lifecycle determines how they are communicated to, by whom and how often. These are all important factors in delivering a more relevant experience and moving more people through a deeper, more satisfying relationship with your brand.

A New Dimension To Marketing Automation (Webinar)

A New Dimension to Marketing Automation

In this webinar, you'll discover a superior method to score, identify and pursue sales opportunities that will close quickly, driving revenue faster into your company. 

During the presentation you will learn about Right On Interactive's Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team. 

Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass , VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Custom reports

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

MySQL

Director of Digital Communication

Right On Interactive 2016-02-14 09:23:24

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Right On Interactive

Overview

What is Right On Interactive?