ROI can give you a good return, if you have the team to leverage it
February 15, 2016
Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also …
Right On Interactive
Right On Interactive
Starting at $500 up to 2 users, up to 10,000 contacts
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Pricing
View all pricingOutreach
$500
Cloud
up to 2 users, up to 10,000 contacts
Engagement
$900
Cloud
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
Cloud
up to 10 users, up to 10,000 contacts
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.rightoninteractive.com/prici…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Right On Interactive?
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage prospects and customers in an effort to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction.
Right On Interactive Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Visual Lifecycle Stages
Right On Interactive Screenshots
Right On Interactive Videos
About the Right On Interactive solution
A New Dimension To Marketing Automation (Webinar)
Right On Interactive Downloadables
Right On Interactive Integrations
- Google Analytics
- Salesforce.com
- Pipeliner CRM
- Microsoft Dynamics
- Litmus
Right On Interactive Competitors
Right On Interactive Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 40% |
Right On Interactive Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States |
| Supported Languages | English |
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February 15, 2016
ROI can give you a good return, if you have the team to leverage it
Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
- It is able to pull in as many data sources as you would like.
- It is easy to connect data across multiple sources to create segments.
- Forces you to think about your customer lifecycle to get the most out of the software.
- The interface is improving in recent months but it still has a way to go to catch up to competitors.
- The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
- Could use more integrations with marketing softwares.