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February 15, 2016
Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
- It is able to pull in as many data sources as you would like.
- It is easy to connect data across multiple sources to create segments.
- Forces you to think about your customer lifecycle to get the most out of the software.
- The interface is improving in recent months but it still has a way to go to catch up to competitors.
- The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
- Could use more integrations with marketing softwares.
Right On Interactive Scorecard Summary
Feature Scorecard Summary
What is Right On Interactive?
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage prospects and customers in an effort to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction.
Categories: Email Marketing, Marketing Automation
Right On Interactive Screenshots
Right On Interactive Videos (2)
Right On Interactive Downloadables
Right On Interactive Integrations
Right On Interactive Competitors
Marketo, HubSpot Marketing Hub, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation), Salesforce Pardot, Eloqua
Right On Interactive Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Outreach | $500 | up to 2 users, up to 10,000 contacts |
| Engagement | $900 | up to 5 users, up to 10,000 contacts |
| Lifecycle Marketing | $1,400 | up to 10 users, up to 10,000 contacts |
All contracts are annual
Right On Interactive Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 10% | |
| Mid-Size Companies (51-500 employees) | 50% | |
| Enterprises (> 500 employees) | 40% |
Right On Interactive Support Options
| Paid Version | |
|---|---|
| Phone | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Video Tutorials / Webinar |
Right On Interactive Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States |
| Supported Languages: | English |