Lighthouse Studio

We use Sawtooth Lighthouse Studio as our main data collection tool for surveys. We program and host the surveys using Sawtooth Lighthouse Studio We design them for mixed-mode data collection methods (phone and web). We also use the software to design and analyze discrete choice analysis such as MaxDiff and Conjoint.

Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.