SendApp

SendApp is an multi-channel conversational messaging and Customer Engagement platform designed to consolidate customer communication across messaging applications, social channels, and web interfaces. The platform integrates the official WhatsApp Business Platform Cloud API with conversational automated agents, built-in Customer Relationship Management (CRM) functionality, and cross-channel marketing automation.

Key Capabilities

• Multi-Channel Message Aggregation: Consolidates incoming customer communications from WhatsApp, Instagram Direct, Facebook Messenger, Telegram, SMS, Email, and website Live Chat into a unified team inbox.
• Custom-Trained Conversational Agents: Enables organizations to deploy Chatbot assistants trained on custom knowledge bases and business documentation to automate FAQ response, lead qualification, and customer support routing.
• WhatsApp Business Infrastructure: Manages Meta-approved message templates, broadcast marketing campaigns, contact segmentation, and automated follow-up workflows via the official WhatsApp Business API without per-message platform markups.
• Human Agent Delegation & Hybrid Hand-Off: Allows human support operators to monitor automated conversations in real time, step in for complex inquiries, and assign threads across team members using role-based routing.
• Workflow Automation & Systems Integration: Integrates with external business applications via REST API endpoints, Webhooks, Google Calendar, and Google Sheets to automate appointment scheduling and lead data synchronization.

Audience & Use Cases

• Audience: Customer Support Managers, E-Commerce Operations Teams, Digital Marketing Leads, and Sales Operations Specialists.
• Use Case: Managing multi-channel customer service queues, automating post-click ad lead qualification via messaging applications, and sending transactional notifications or marketing broadcasts via WhatsApp.

Technical Specifications

• Deployment Model: Cloud (SaaS)
• Supported Channels: WhatsApp Business Cloud API, Instagram Direct, Facebook Messenger, Telegram, SMS, Email, Website Live Chat
• Core Analytics & Data Management: CRM Contact Management, Dynamic Custom Fields, Conversational Tagging, Campaign Metrics
• Integration Protocols: REST API, Custom Webhooks, Google Workspace Connectors