Sensor Tower

Sensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. Including the data and capabilities of the former data.ai and App Annie, Sensor Tower’s platform delivers visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions.

Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.