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Sensor Tower

Score7.5 out of 10

31 Reviews and Ratings

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What is Sensor Tower?

Sensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.

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Reviews

What users are saying about Sensor Tower.
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App Annie - great tool for Mobile Marketers

Andrei PopaView profile
Market Research Specialist in Product Management at Amber (501-1000 employees employees)

Pros

  • Implementation of features based off feedback (ex: App Annie Labs - Soft Launches)
  • Analytics, KPIs, Insights, Comparisons between games etc.
  • Communications between Customer Success and Company

Cons

  • Lots of features could still be added. More detailed filtering options etc.
  • Game and app taxonomy classification takes time for newly launched apps.

Most Important Features

  • KPIs for apps (Retention, DAU, Downloads, Revenue etc)

Return on Investment

  • Impacted in looking at competitors activity and KPIs etc

Looking for a Free ASO Tool? App Annie is Free, However, Extremely Limited

Incentivized
Sam LepakView profile
Head of Digital Marketing in Marketing at YachtLife (11-50 employees employees)

Pros

  • App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
  • Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
  • Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.

Cons

  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

Return on Investment

  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.

Alternatives Considered

AppFollow

Other Software Used

Facebook for Business, InVision, Firebase, Serpstat, Unbounce, Google Search Console

App Annie allows to track you product in every market

Incentivized
Verified User
Team Lead (51-200 employees employees)

Pros

  • Our app operates in 100 countries - App Annie allows us to track the ranking of the app in every market. We track the performance weekly.
  • App Annie allows seeing the reviews drill-down for every country.

Cons

  • Their subscriptions are always customizable - so every time you want to access a new feature, you need to contact the team member.

Return on Investment

  • Competitor analysis allows for creating a better growth strategy.

Other Software Used

Jira Software, Trello, Lessonly, Dropbox, Zoom, Tableau Online, WordPress, Bitly, Synel Time and Attendance Systems

All of the app information you will need

Incentivized
Verified User
Director in Sales (201-500 employees employees)

Pros

  • Very easy to use and understand. The dashboard is quite complete.
  • The free version is quite complete.
  • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.

Cons

  • It's a bit expensive for a small business.
  • Their support team is a bit slow to answer on specific doubts.
  • If you are using their analytics solution to track what is happening on your app, there are other alternatives that are cheaper.

Return on Investment

  • We were able to map the market for free, increasing ROI.
  • We were able to boost yield by using their analytical solution to improve our app increasing ROI.
  • It centralized all of the apps' information, which is extremely useful, and it allows us to not work with other expensive partners, improving margins.

Alternatives Considered

Apptopia

Other Software Used

Apptopia, Slack

App Annie User

Incentivized
Verified User
Employee in Sales (5001-10,000 employees employees)

Pros

  • The visuals in the platform are easy to read and understand and make it simple to understand the data you are looking at.
  • I find that the data in App Annie is very reliable in terms of the number of downloads we see on a daily, weekly, and monthly basis.
  • It gives me the ability to integrate the data here with other analytics and provide viewers and consumers good solid information on our performance.

Cons

  • I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
  • For us, it would be super useful to see more zip code or county level data in the software.
  • I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.

Return on Investment

  • Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
  • I do think it serves a purpose and we are able to get some usable data from it.
  • I think until we add other analytical software, this was a great starting point.

Other Software Used

Google Analytics, Matrix