Simple RetailPath
What is Simple RetailPath?
• PIM Library: centralises product information and images, integrates with ERP systems (SAP, Pronto, RMS), and delivers marketing-enriched product data to websites and marketplaces.
• Retail Promotion Management: produces eDMs, catalogues, website promotions and marketplace events with mud-mapping tools, studio-ready briefs, online proofing and multi-tier approval workflows.
• Vendor Onboarding: automates product data intake from suppliers using structured templates and validation workflows to ensure PIM data quality.
How does it differ from a standard PIM?
Simple RetailPath combines PIM with retail promotion production and vendor onboarding — the three stages that must work together for retailers to get product information from supplier to market efficiently. A standard PIM manages product data storage and distribution but does not include the promotional content production and approval workflow that retail marketing teams also need.
• Vendor Onboarding: automates product data intake from suppliers using structured templates and validation workflows to ensure PIM data quality.
How does it differ from a standard PIM?
Simple RetailPath combines PIM with retail promotion production and vendor onboarding — the three stages that must work together for retailers to get product information from supplier to market efficiently. A standard PIM manages product data storage and distribution but does not include the promotional content production and approval workflow that retail marketing teams also need.
