What is Simple RetailPath?
Simple RetailPath is a retail marketing platform from Simple Marketing Solutions (simple.io) that connects product information management (PIM), retail promotion production and vendor onboarding in one system — managing the journey from vendor data intake through to marketplace-ready promotional content. Standalone product.
Who is it for?
Retailers, grocery and FMCG brands, and e-commerce teams managing large volumes of product-specific marketing content across catalogues, eDMs, websites and marketplaces. Used by The Good Guys, Spotlight Group, Mitre 10, IGA, Baby Bunting, Betta and Winc.
What does each module do?
Who is it for?
Retailers, grocery and FMCG brands, and e-commerce teams managing large volumes of product-specific marketing content across catalogues, eDMs, websites and marketplaces. Used by The Good Guys, Spotlight Group, Mitre 10, IGA, Baby Bunting, Betta and Winc.
What does each module do?
• PIM Library: centralises product information and images, integrates with ERP systems (SAP, Pronto, RMS), and delivers marketing-enriched product data to websites and marketplaces.
• Retail Promotion Management: produces eDMs, catalogues, website promotions and marketplace events with mud-mapping tools, studio-ready briefs, online proofing and multi-tier approval workflows.
• Vendor Onboarding: automates product data intake from suppliers using structured templates and validation workflows to ensure PIM data quality.
How does it differ from a standard PIM?
Simple RetailPath combines PIM with retail promotion production and vendor onboarding — the three stages that must work together for retailers to get product information from supplier to market efficiently. A standard PIM manages product data storage and distribution but does not include the promotional content production and approval workflow that retail marketing teams also need.
• Vendor Onboarding: automates product data intake from suppliers using structured templates and validation workflows to ensure PIM data quality.
How does it differ from a standard PIM?
Simple RetailPath combines PIM with retail promotion production and vendor onboarding — the three stages that must work together for retailers to get product information from supplier to market efficiently. A standard PIM manages product data storage and distribution but does not include the promotional content production and approval workflow that retail marketing teams also need.
