Relay SmartrMail is an Email Marketing platform for ecommerce merchants. It combines email campaigns, Marketing Automation, SMS Marketing, Ecommerce Personalization, and Email Deliverability capabilities in one system connected to a merchant’s product catalog, customer records, and order history.

Key Capabilities

Store data synchronization: Connect ecommerce data, including products, customers, and order history, to campaign, automation, and reporting workflows.
Email campaigns: Create, schedule, and test marketing emails using templates, an email editor, product feeds, dynamic fields, and AI-assisted copy and layout generation.
Automated flows: Configure welcome series, abandoned-cart and browse-abandonment recovery, back-in-stock alerts, post-purchase messages, win-back campaigns, and behavioral cross-sell or upsell sequences.
Product recommendations: Send product recommendations based on subscriber purchase history, browsing behavior, and product-sales activity.
SMS campaigns and automation: Manage text-message campaigns, segmentation, workflows, coupon codes, and reporting alongside email.
Subscriber capture: Use pop-up forms, double opt-in consent, unique coupon codes, and A/B testing to collect and qualify subscribers.
Revenue reporting: Attribute orders, sales, opens, clicks, and conversions to individual campaigns and automations.
Deliverability support: Configure Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC); support dedicated sending domains, IP warming, and delivery monitoring.

Audience & Use Cases

Audience: Shopify, BigCommerce, and Neto merchants; ecommerce marketers; lifecycle-marketing teams; and retention teams.
Use Case: Merchants can build email and SMS campaigns, automate lifecycle communications, recommend products to individual subscribers, and measure revenue attributable to each program.

Technical Specifications

Supported ecommerce platforms: Shopify, BigCommerce, and Neto.
Campaign controls: Email and form A/B testing, desktop and mobile preview, segmentation, scheduling, and dynamic content.
Migration support: SmartrMail provides list, automation, template, DNS, and authentication migration support.
Trial and free plan: The vendor offers a 15-day free trial and a free plan for up to 200 active subscribers.

Relay SmartrMail

What is Relay SmartrMail?

Categories & Use Cases