Relay SmartrMail
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What is Relay SmartrMail?
Relay SmartrMail is an Email Marketing platform for ecommerce merchants. It combines email campaigns, Marketing Automation, SMS Marketing, Ecommerce Personalization, and Email Deliverability capabilities in one system connected to a merchant’s product catalog, customer records, and order history.
Key Capabilities
- Store data synchronization: Connect ecommerce data, including products, customers, and order history, to campaign, automation, and reporting workflows.
- Email campaigns: Create, schedule, and test marketing emails using templates, an email editor, product feeds, dynamic fields, and AI-assisted copy and layout generation.
- Automated flows: Configure welcome series, abandoned-cart and browse-abandonment recovery, back-in-stock alerts, post-purchase messages, win-back campaigns, and behavioral cross-sell or upsell sequences.
- Product recommendations: Send product recommendations based on subscriber purchase history, browsing behavior, and product-sales activity.
- SMS campaigns and automation: Manage text-message campaigns, segmentation, workflows, coupon codes, and reporting alongside email.
- Subscriber capture: Use pop-up forms, double opt-in consent, unique coupon codes, and A/B testing to collect and qualify subscribers.
- Revenue reporting: Attribute orders, sales, opens, clicks, and conversions to individual campaigns and automations.
- Deliverability support: Configure Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC); support dedicated sending domains, IP warming, and delivery monitoring.
Audience & Use Cases
- Audience: Shopify, BigCommerce, and Neto merchants; ecommerce marketers; lifecycle-marketing teams; and retention teams.
- Use Case: Merchants can build email and SMS campaigns, automate lifecycle communications, recommend products to individual subscribers, and measure revenue attributable to each program.
Technical Specifications
- Supported ecommerce platforms: Shopify, BigCommerce, and Neto.
- Campaign controls: Email and form A/B testing, desktop and mobile preview, segmentation, scheduling, and dynamic content.
- Migration support: SmartrMail provides list, automation, template, DNS, and authentication migration support.
- Trial and free plan: The vendor offers a 15-day free trial and a free plan for up to 200 active subscribers.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |