Name: SmartyAds SSP
Rating: 4.5 (3 reviews)
Author: SmartyAds

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Product Lifecycle Management (PLM)

Text Editors

Development

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Meeting Management

PDF Editors

Payment Facilitation

Supply Chain Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Hedge Fund

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Cloud Storage

Composable Infrastructure

Custom Software Development Services

Data Masking

Database Performance Monitoring

Email Encryption

Endpoint Security

Firewall

Fraud Detection

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Software Composition Analysis (SCA)

Storage Management

Value-Added Resellers (VARs)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Marketing Automation

Native Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Cloud Infrastructure Entitlement Management

File Integrity Monitoring

Security

3D Modeling

Membership Management

Real Estate

Simulation

Vertical-Specific

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SmartyAds SSP

Ad serving describes the technology and service that places advertisements on web sites.

SmartyAds LLP is an ambitious full-stack programmatic company based in London, UK. With offices in North America, Asia Pacific and East Europe, SmartyAds is rapidly growing and conquering the market.Using Big Data Machine Learning algorithms, SmartyAds helps every brand to generate its own unique audience segments based on demographics, psychographics, and geographics. Incorporating DSP and SSP technology in real-time auction (RTB), SmartyAds ensures that advertising inventory is exposed the right audience at the right time. All this allows digital advertising market participants to get maximum revenue from their ad inventory.SmartyAds offers its clients easy solutions for complicated problems, allowing saving up to 30% of brand’s marketing budget, over 250,000 QPS (queries per second) and more than 2 billion daily impressions.SmartyAds is proud of an&nbsp;extensive network of demand and supply partners along with high CTR (click-through-rate) ratio for digital ad campaigns. The company works with native ads, video ads, display ads and mobile and in-app ads, offering wide opportunities that resonate with customers and deliver business goals.SmartyAds offers the following Smart Ad Technologies: White Label Solutions, Omni-Channel Marketplace, Real-Time Analytics, Brand Safety and ad Quality Scanners, Marketing Funnel Tools, and Advanced Algorithms.For more information and insight, please check<a href="https://smartyads.com/" target="_blank" rel="nofollownoopenernoopener,noopener"> </a><code><a href="https://smartyads.com/" target="_blank" rel="nofollownoopenernoopener,noopener">www.smartyads.com</a></code>

SmartyAds

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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SmartyAds SSP

Overview

What is SmartyAds SSP?