Name: Survata
Price: 50 USD
Author: Survata

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

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Survata is an analytics platform for brand advertising that offers real-time measurement and optimization solutions for businesses of all sizes. According to the vendor, it is designed to help marketers, advertising agencies, brand managers, media planners, and digital marketers prove the effectiveness of their brand advertising campaigns. With its range of features and capabilities, Survata aims to empower professionals in the marketing and advertising industry to gain insights and make data-driven decisions to optimize their campaigns and maximize brand reach.

## Key Features

**Brand Optimization**: Survata's Brand Optimization capability provides real-time, actionable insights for campaign optimization, allowing marketers to allocate budget and traffic between different media and creative tactics based on Outperformance Indicators, according to the vendor.

**Brand Reach**: Survata's Brand Reach capability aims to go beyond traditional age and gender metrics to measure reach, frequency, and scale. It validates the success of a campaign in reaching specific demographics or behavioral traits and offers a campaign-level view of reach within a brand's target audience, according to the vendor.

**Brand Outcomes**: Survata's Brand Outcomes capabilities enable advertisers to measure brand lift and forecast customer acquisition. It connects top-of-funnel metrics to bottom-of-funnel outcomes, providing early actionable data to highlight brand resonance and optimization opportunities, according to the vendor.

**Campaign and Portfolio Views**: Survata's platform offers campaign and portfolio views, providing marketers with a comprehensive understanding of their advertising efforts. It offers real-time dashboards that surface optimization opportunities and brand lift data early, enabling strategic decision-making throughout the campaign, according to the vendor.

**Allocate with Brand Optimization**: Survata's Allocate feature helps marketers optimize their campaigns by reallocating budget and traffic between media and creative tactics. It uses Outperformance Indicators to guide the allocation process and increase ROI, according to the vendor.

**Validate with Brand Reach**: Survata's Validate feature aims to validate the reach, frequency, and success of campaigns across fragmented channels, including CTV, linear TV, and digital. It provides audience verification and offers a cross-channel view of reach within a brand's target audience, according to the vendor.

**Measure with Brand Outcomes**: Survata's Measure feature allows advertisers to measure brand lift and forecast customer acquisition. It connects top-of-funnel metrics to bottom-of-funnel outcomes, providing insights into the impact of brand advertising on customer acquisition, according to the vendor.

**Track with Brand Effects**: Survata's Track feature enables advertisers to track the effects of their brand advertising campaigns. It provides real-time dashboards that surface optimization opportunities and elevate the conversation from clicks to brand building, according to the vendor.

**Digital Network**: Survata provides access to a digital network, allowing advertisers to reach their target audience across various digital platforms. It offers a range of digital advertising opportunities to maximize brand exposure and engagement, according to the vendor.

**Partner Ecosystem**: Survata has a partner ecosystem that includes collaborations with other industry-leading companies. This ecosystem enhances the platform's capabilities and provides additional resources and expertise to advertisers, according to the vendor.

Basic

Tally Free

Tally Pro

Tally Business

Tally

Enterprise Plans

BlockSurvey

Survata

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Calendar/scheduling

Allows users to schedule start and/or end dates for surveys.

Survata

Overview

What is Survata?