Features
Top Performing Features
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.7
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.7
Page grader
The tool scores each page of your website for SEO.
Category average: 7.9
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
SEO
Core features related to search engine optimization
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.7
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.7
Page grader
The tool scores each page of your website for SEO.
Category average: 7.9
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.4
Task management
Users can track and manage the tasks associated with SEO.
Category average: 6.8
SEO Channels
Features related to optimizing your website for specific channels
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.6
Global SEO
The tool integrates with non-U.S.-based search engines and works in multiple languages.
Category average: 8