Thematic

Thematic provides a comprehensive solution for businesses to obtain customer feedback from various sources and identify the pain points in customer experience. With Thematic, users can easily categorize large volumes of comments into themes for efficient qualitative data analysis. The software fills the gap for businesses that are understaffed and overwhelmed with massive amounts of feedback.

Using Thematic, users can track changes in metrics as they make improvements based on insights from the software. This enables businesses to determine specific drivers of positive and negative NPS so they can make changes based on those identified drivers. Users can also quantify the NPS impact of taking action to address a verbatim theme and present hard data to get projects across the line. Overall, Thematic provides an evidence-based framework for users to ensure they are taking the right action at the right time based on customer feedback.