perfect for customer journey mapping
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
We did not have any customer journey mapping. No strategy for how to do
that, no real maps to start with, and a dispersed team. So we really
needed a strategy and a common way of mapping the customer journeys,
moreover we needed to write down some internal processes of our company.
Pros
- Customer journey mapping
- Create a list of pain points
- Define a strategy and prioritizing what's important
Cons
- Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
- When choosing the images for the actors, sometimes the app freezes.
Likelihood to Recommend
If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.
MT
Maurizio Tessarotto
in Product Management at Generali Vitality (11-50 employees)
Vetted Review
1 year of experience