TL Connects

TL Connects is a text marketing platform offered by TL Connects that aims to assist businesses in building a large customer database and facilitating communication through text messages. The product is designed to cater to businesses of various sizes, ranging from local stores to national chains. It is commonly used in industries such as restaurants, coffee shops, yogurt & ice cream shops, quick-service restaurants, and juice & smoothie bars.

Key Features

In-Store Sign-Up & Loyalty Kiosk: According to TL Connects, the platform provides an LTE-enabled custom loyalty kiosk that can be strategically placed at the point-of-sale or hostess station, potentially increasing sign-ups by up to 10 times. The kiosk allows customers to easily enroll in loyalty programs, track their offers, and receive time-stamped text notifications when redeeming offers at the kiosk.

In-Store QR Codes & Custom Mobile Web App: TL Connects offers a touch-free solution through QR codes that direct customers to a personalized mobile web app. By scanning the QR code using their phone's camera app, customers can sign up, check-in, redeem offers, and more. This feature aims to help businesses build a comprehensive customer database for effective text communication.

Keyword Opt-in Program: TL Connects allows businesses to create and promote keywords online through various channels. Customers can simply text the keyword to a designated phone number to opt-in to a text club. Unique keywords can be used to track the effectiveness of SMS marketing campaigns and target specific customers, facilitating the growth of a receptive customer database.

Text Message Types (MMS and SMS):

• MMS (image, up to 640 characters): According to TL Connects, the platform supports MMS messages, enabling businesses to engage customers with images or GIFs. These visually appealing messages reportedly have a higher response rate, up to 25%, and can accommodate up to 640 characters of accompanying text to showcase food or products.
• SMS (up to 160 characters): TL Connects also supports SMS messages, allowing businesses to efficiently deliver short and concise messages to their customers. This feature is particularly useful when a shorter message is sufficient.

Trigger-based Automated Texts: TL Connects enables businesses to set up automated text messages triggered by specific events. For example, businesses can send an MMS with links to their social media and website one hour after a customer signs up. Automated texts can also be utilized to request customers' birthdays and send them special offers, aiming to enhance customer engagement and loyalty.