Traackr is a strong contender in the category
Use Cases and Deployment Scope
Traackr is being used across the whole organization, specifically with teams who specialize in social media publishing.
Pros
- The influencer search function is very robust and the database extends to many different areas.
- The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
- Platform is very user-friendly. You don't need to be a technical expert to use it.
Cons
- Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
- Filters could be more granular or more importantly, customizable.
Likelihood to Recommend
Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
