Best Influencer Marketing Software
Influencer Marketing Software and tools help to locate and connect your brand with an influencer's audience. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with. An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing...
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SARAL simplifies the influencer marketing workflow by automating the boring work like finding influencers and sending outreach. It puts all creator relationships in one place and with the “full stack” of influencer marketing.
With SARAL, brands can build full-stack influencer p…
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission.…
Glewee is an influencer marketing network that connects brand marketers and advertisers with thousands of pre-vetted verified influencers. With over 10,000+ pre-vetted creators and 5,000+ brands and agencies active, Glewee aims to power social media campaigns from start to finish.…
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ARInsights’ SaaS platform is used by B2B tech and services companies for managing their analyst relations (AR) and influencer relations programs. The flagship solution, ARchitect, along with multiple complementary products, help improve AR professionals’ efficiency and productivity.…
TRIBE delivers Creator Marketing solutions by connecting brands with creators who are ready to become their community. Powered by technology and an expert team.
Kolsquare is a solution for managing KOL (key opinion leader)Marketing campaigns designed to optimise brand communication strategies in response to new digital challenges. Using their technology, professionals can identify Influencers (or KOL) profiles, manage their KOL Marketing…
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Creable is an Influencer Marketing Platform that streamlines the Influencer Marketing process from finding and analyzing the perfect influencers, communicating with them, to managing campaigns, tracking post performance, and automating reporting. Creable's influencer database of…
LoudCrowd works with brands, like Wayfair, boohoo, etc., to support creator-led shopping experienc…
affable.ai is a platform for data-driven influencer analytics and ca…
CreatorDB is an influencer marketing platform that enables users to discover influencers, analyze content and trends.
CreatorDB boasts over 5 million influencers, 70+ filters, 500+ topics, and almost 9000 niches in which creators and content are categorized.
CreatorDB gives users of any experience level granular access to influencer marketing providing contextualized data and metrics to easily grasp the full picture. Additionally…
Influencity is an AI-powered Influencer Marketing platform for worldwide brands and agencies from the company of the same name in Madrid, with a full stack of solutions to manage and optimize influencer campaigns at scale.
influData enables the detailed search and analysis of over 20 million influencers and their audiences, offering more than 50 graph-based scores and analyses available for each creator and audience. These scores and analyses display an influencer’s value for advertising campaigns and deliver precise follower insi…
Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through…
Software to centralize influencer marketing activities and automate them. Tools include custom forms to collect applicants, an auto-updated log to keep track of all their contacts and sales information, and automated email communication to keep them updated.
Popular Pays by Lightrick is an influencer management solution that allows the user to partner with a community of over 100,000 vetted digital marketing influencers who will represent a brand on its own social media channels. Popular Pays enables users to work with expert creators…
Phlanx is an online platform which connects business owners and PR professionals to marketing opportunities. The platform consists of online software and tools that assist brands in their marketing, as well as a two-sided market community where brands and influencers can communicate…
An influencer marketing platform for eCommerce & social commerce, helping brands & agencies generate online sales through creators, affiliates & ambassadors. Upfluence influencer marketing software is a dedicated offering for eCommerce brands, helping them to drive online sales through…
IMAI is an influencer marketing platform for brands, agencies, and online stores. It is used to discover, analyze, and measure over 300 million influencers with search fil…
Lefty is an influencer marketing platform with a focus on Instagram. Lefty affords users access to 5 million influencers profiles. On the platform, you can identify relevant profiles for your brand, manage them and collect all the pieces of content they have created for you on Instagram,…
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Learn More About Influencer Marketing Software
What is Influencer Marketing Software?
Influencer Marketing Software and tools help to locate and connect your brand with an influencer's audience. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with.
An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing to this, there are also influencer marketing agencies which marketers can utilize, but these services typically cost more than using influencer marketing platforms alone.
Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase visibility for their products. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.
Influencer Marketing Software Features & Capabilities
These are some common influencer marketing software features:
- Content search: Ability to search content online for references to brand or product names.
- Content alerts: Notifications that are sent to the user if their brand or product gets mentioned or backlinked.
- Content analysis: Tracks brand content to identify which content is performing the best in terms of metrics such as page views, and redirecting visitors to your company's site.
- Competition analysis: Ability to track competing brands’ content performance and provide detailed comparisons with your own brand's content performance.
- Influencer search: Ability to search for relevant influencers in your specific industry and connect with them.
- Influencer tracking: Ability to track influencer activity and monitor their posts and publications.
- Historical data: Ability to monitor content performance within the past month, quarter, years, or multiple years to see how content rankings have developed.
- Media monitoring: Ability to monitor online media outlets for references to your brand or products.
- Social media monitoring: Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.
- Report generation: Ability to generate reports of content and influencer performance.
- Campaign planning: Allows the user to plan a content strategy with an influencer, typically across social media platforms.
- Social media integrations (e.g. Facebook, Twitter, Instagram): Allows the user to access their brand's social media accounts from within the software and create and monitor posts.
- Mobile application: Users can use a mobile application to access the software and see content performance reports.
Influencer Marketing Software Comparison
To compare different influencer marketing platforms, consider these factors for each product offering:
Usability: Look for automated workflows to reduce complexity as business expands. Prioritize feature sets including scheudling, ease of use, tracking assignments, and structural customization.This is an emergent software category, so pay attention to its support foundations and implementations.
Specificity: A good platform will save you from expending resources on mismatched influencers. This will maximize your relevancy and the effectiveness of related campaigns. The best software should have diverse criteria filters for age, gender, location, education, language, alongside metrics like houshold income, content sector, social reach, audience, and brand affinities.
Return on Investment: Price is always important when evaluating software, but given the subjective nature of influencer marketing, you want to make sure you're able to track the successfulness of the specific product you choose. Reduce guesswork in your selectivity with data. Attune your needs to a platform that can tip ROI scales in your favor prior to a campaign and throughout.
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Influencer Marketing Software Pricing
Products are typically priced on a monthly, or annual, subscription basis. Prices start at around $30 for smaller plans and can increase to multiple hundreds of dollars for more extensive and enterprise level plans. Many vendors also include a free trial version of their software.
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Frequently Asked Questions
What is influencer marketing?
How much does influencer marketing cost?
Influencer marketing can vary greatly. Typically, you will have to factor in costs associated with influencer payment, as well as the cost of working with an influencer marketing agency or using an influencer marketing platform.
Pay rates for influencers range from $5,000 to $10,000. This reflects an average compensation for a post by an influencer with 500,000 to 1,000,000 followers across their social media profiles. Thus, costs break down to $10 per 1,000 followers, totaling $250 to $750 per 1,000 engagements.
Most influencer marketing platforms charge consumer a monthly subscription fee. Basic options start at around $30/mo. More advanced options can range anywhere from $150/mo to $500/mo for the most cutting edge features.
Agencies charge per campaign with a required minimum budget. Some provide plans which only require payment if pre-determined performance metrics are reached. You may also find that some agencies offer monthly subscription services as well. Generally speaking, the more specialized the campaign, the higher the cost. For major campaigns, you can expect to pay anywhere from $500 to $10,000 depending on the support and execution needed.
How do you work with influencers for marketing?
Influencer marketing is characterized by collaborative dynamics, wherein a business partners with influencers for brand promotion. The right influencer can reach your target audience, build trust, and drive engagement. Keep in mind, in-demand influencers get lots of offers in today's climate. They may not always be keen to follow a prescribed, template advertising style.
When you first approach an influencer, demonstrate you’ve put in the time to research their style and approach. Get to knows what their channels are about and who their audience is. As a suggestion, start your interactions slowly and organically with your target influencers' posts. Like their content, and comment when appropriate. Be appreciative, and don't lead with a commodifying tone.