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Influencer Marketing Software
Influencer Marketing Software Overview
What is Influencer Marketing Software?
Influencer Marketing Software and tools help to locate and connect your brand to an influencer's audience and publication in some capacity. These tools provide marketing departments with data about which content is performing best and which influencers to connect with.
An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality.
Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase their products’ visibility. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.
Influencer Marketing Software Features & Capabilities
These are some common influencer marketing software features:
Content search: Ability to search content online for references to brand or product names.
Content alerts: Notifications that are sent to the user if there brand or product gets mentioned or backlined.
Content analysis: Tracks brand content to see identify which content is performing the best in terms of metrics such as page views, and redirecting visitors to your companies site.
Competition analysis: Ability to track competing brands’ content performance and provide detailed comparisons with your own brands content performance.
Influencer search: Ability to search for relevant influencers in your specific industry and connect with them.
Influencer tracking: Ability to track influencer activity and monitor their posts and publications.
Access to historical data for searches: Ability to monitor content performance within the past month, quarter, years, or multiple years to see how content rankings have developed.
Media monitoring: Ability to monitor online media outlets for references to your brand or products.
Social media monitoring: Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.
Report generation: Ability to generate reports of content and influencer performance.
Campaign planning: Allows the user to plan a content strategy with an influencer, typically across social media platforms.
Social media integrations (e.g. Facebook, Twitter, Instagram): Allows the user to access their brand's social media accounts from within the software and create and monitor posts.
Mobile application: Users can use a mobile application to access the software and see content performance reports.
Products are typically priced on a monthly, or annual, subscription basis. Prices start at around $30 for smaller plans and can increase to multiple hundreds of dollars for more extensive and enterprise level plans. Many vendors also include a free trial version of their software.
Influencer Marketing Products
Listings (1-25 of 35)
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.
ARInsights headquartered in Connecticut offers ARchitect, an influencer marketing platform containing a database of analysts and analyst reports, research, media reports, and other relevant material. The platform supports communication with analysts, analyst monitoring, and advanced reporting an...
Marketwired is press release distribution, media targeting, influencer engagement and financial disclosure software for PR, investor relations, and marketers. In 2015, Sysomos social media listening and analytics was spun off of Marketwired, and in 2016 Marketwired itself was acquired by Nasdaq....
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material o...
IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.
Insightpool provides a social sales and intelligence platform. The vendor says they are revolutionizing the way brands build relationships by helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mo...
GroupHigh is an influencer marketing platform from the company of the same name in Boulder, Colorado, for identifying influential bloggers and reaching out to them.
Traackr provides a leading solution for influencer management. The company says it has over 5,000 users worldwide and 150 enterprise customers. Additionally, the vendor says it's platform is an all-in-one solution leveraged by social, communication, content and product marketing teams, to scale c...
Crowdtap is an influencer marketing platform from the fast growing company of the same name headquartered in New York, for marketers who wish to leverage fans and consumers' content and ideas. Crowdtap is popularly used by well known brands like Kraft, Weightwatchers, Verizon, Hershey's, and more.
Zefr, from the company of the same name in Venice, California, is an influencer marketing platform specifically dedicated to sourcing, curating, and amplifying brand-relevant content on Youtube published by third-party influencers. Inherent in the platform is the ability to protect one's brand in...
SocialBoost is a content and influencer marketing solution built to help content creators build their brand.
Referrizer provides a referral marketing automation solution that is designed to help small and local businesses: generate new customers, increase customer retention and fill in the gaps and slow periods.
TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has recei...
ScribbleLive Insights (formerly Appinions) is an influence analytics and marketing platform acquired by ScribbleLive (April, 2015) to expand their content marketing offerings.
Markerly is an influencer marketing platform for locating influencers and content amplification, essentially for optimizing content marketing efforts.
Publicfast is an influencer marketing platform from the Ukrainian company of the same name.
Influicity is an influencer marketing platform from the company of the same name in Toronto.
Augure provides a cross-channel PR and Reputation Management platform. Created in 2002 in Paris, Augure is now operating in France, Spain, Italy, Belgium, Switzerland and the United States. The company says more than 1,500 brands - including such household names as Nestlé, Renault-Nissan, L’Oréa...
Vendemore Cockpit allows customers to target a single company with a precise message through its network of over one million websites. Customers can have as many messages as they so choose and market to as many companies as they like. Vendemore Cockpit's reach extends from the Nordics to the Unit...
Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting marketers to opportune moments to...
Pitchbox is a platform designed for content marketing and influencer outreach by automating processes to make the sales, e-commerce, public relations, and search engine optimization lifecycles more efficient.
InkyBee is an influencer and content marketing solution from Forth Metrics Ltd. It uses integration with Google Analytics and social media monitoring to track campaign results.