Influencer Marketing Software

Best Influencer Marketing Software include:

Buzzsumo, ARInsights ARchitect, GroupHigh, Traackr, TapInfluence, IZEA, Crowdtap, zefr, Vendemore Cockpit, and AspireIQ.

Influencer Marketing Software Overview

What is Influencer Marketing Software?

Influencer Marketing Software and tools help to locate and connect your brand to an influencer's audience and publication in some capacity. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with.


An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing to this, there are also influencer marketing agencies which marketers can utilize, but these services typically cost more than using influencer marketing platforms alone.

Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase their products’ visibility. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.

Influencer Marketing Software Features & Capabilities


These are some common influencer marketing software features:


  • Content search: Ability to search content online for references to brand or product names.

  • Content alerts: Notifications that are sent to the user if there brand or product gets mentioned or backlined.

  • Content analysis: Tracks brand content to see identify which content is performing the best in terms of metrics such as page views, and redirecting visitors to your companies site.

  • Competition analysis: Ability to track competing brands’ content performance and provide detailed comparisons with your own brands content performance.

  • Influencer search: Ability to search for relevant influencers in your specific industry and connect with them.

  • Influencer tracking: Ability to track influencer activity and monitor their posts and publications.

  • Historical data: Ability to monitor content performance within the past month, quarter, years, or multiple years to see how content rankings have developed.

  • Media monitoring: Ability to monitor online media outlets for references to your brand or products.

  • Social media monitoring: Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

  • Report generation: Ability to generate reports of content and influencer performance.

  • Campaign planning: Allows the user to plan a content strategy with an influencer, typically across social media platforms.

  • Social media integrations (e.g. Facebook, Twitter, Instagram): Allows the user to access their brand's social media accounts from within the software and create and monitor posts.

  • Mobile application: Users can use a mobile application to access the software and see content performance reports.

Influencer Marketing Software Comparison


To compare different influencer marketing platforms, consider these factors for each product offering:

Usability: Look for automated workflows to reduce complexity as business expands. Prioritize feature sets including scheudling, ease of use, tracking assignments, and structural customization.This is an emergent software category, so pay attention to its support foundations and implementations.

Specificity: A good platform will save you from expending resources on mismatched influencers. This will maximize your relevancy and the effectiveness of related campaigns. The best software should have diverse criteria filters for age, gender, location, education, language, alongside metrics like houshold income, content sector, social reach, audience, and brand affinities.

Return on Investment: Price is always important when evaluating software, but given the subjective nature of influencer marketing, you want to make sure you're able to track the successfulness of the specific product you choose. Reduce guesswork in your selectivity with data. Attune your needs to a platform that can tip ROI scales in your favor prior to a campaign and throughout.

Start an Influencer Marketing software comparison

Influencer Marketing Software Pricing

Products are typically priced on a monthly, or annual, subscription basis. Prices start at around $30 for smaller plans and can increase to multiple hundreds of dollars for more extensive and enterprise level plans. Many vendors also include a free trial version of their software.

Influencer Marketing Products

(1-25 of 45) Sorted by Most Reviews

Buzzsumo
35 ratings
22 reviews
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
Mention
16 ratings
21 reviews
Top Rated
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables com…
BuzzStream
14 ratings
17 reviews
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.
ARInsights ARchitect
5 ratings
9 reviews
ARInsights headquartered in Connecticut offers ARchitect, an influencer marketing platform containing a database of analysts and analyst reports, research, media reports, and other relevant material. The platform supports communication with analysts, analyst monitoring, and advanced reporting and m…
Olapic
2 ratings
4 reviews
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni…
Ambassador Referral Marketing Platform (discontinued)
7 ratings
3 reviews
Ambassador was a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired by Intrado (…
IZEA
1 rating
2 reviews
IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.
Traackr
3 ratings
2 reviews
Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activat…
AspireIQ
1 rating
1 review
AspireIQ is an influencer marketing platform that is built for scale, according to the vendor. It aims to streamline influencer discovery, management, and analytics. The vendor's goal is to make it easy for users to build authentic influencer relationships at scale.
GroupHigh
5 ratings
1 review
GroupHigh is an influencer marketing platform from the company of the same name in Boulder, Colorado, for identifying influential bloggers and reaching out to them.
Crowdtap
1 rating
1 review
Crowdtap is an influencer marketing platform from the fast growing company of the same name headquartered in New York, for marketers who wish to leverage fans and consumers' content and ideas. Crowdtap is popularly used by well known brands like Kraft, Weightwatchers, Verizon, Hershey's, and more.
Insightpool Ads Optimization
0 ratings
1 review
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are …
Impact (formerly Impact Radius)
5 ratings
1 review
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobil…
zefr
Zefr, from the company of the same name in Venice, California, is an influencer marketing platform specifically dedicated to sourcing, curating, and amplifying brand-relevant content on Youtube published by third-party influencers. Inherent in the platform is the ability to protect one's brand in th…
Referrizer Referral Marketing Automation
The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and Partners and Affi…
SocialBoost
SocialBoost is a content and influencer marketing solution built to help content creators build their brand.
TapInfluence
TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received…
Rock Content Insights (formerly Appinions, from ScribbleLive)
Rock Content Insights (formerly ScribbleLive Insights, and before that Appinions) is an influence analytics and marketing platform acquired by ScribbleLive April, 2015 to expand their content marketing offerings, and then again by Brazilian company Rock Content in December 2019.
Markerly
Markerly is an influencer marketing platform for locating influencers and content amplification, essentially for optimizing content marketing efforts.
Influicity
Influicity is an influencer marketing platform from the company of the same name in Toronto.
Publicfast
Publicfast is an influencer marketing platform from the Ukrainian company of the same name.
Onalytica IRM
Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting marketers to opportune moments to se…
Vendemore Cockpit
Vendemore Cockpit allows customers to target a single company with a precise message through its network of over one million websites. Customers can have as many messages as they so choose and market to as many companies as they like. Vendemore Cockpit's reach extends from the Nordics to the United …
NeoReach
NeoReach is an influencer marketing solution built around a n in-house network of social media influencers to help users drive marketing campaigns.
Scrunch
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints. According to the…

Frequently Asked Questions

What is influencer marketing?

Influencer marketing entails employing endorsement from individuals or organizations, leveraging their visibility and expertise. Rather than advertising directly advertise to a broad group of consumers,this includes recruiting influencers to promote communications and attract attention to a brand, almost exclusively on social media. These key leaders will share a brand's message to a wider (or sometimes, new) market.

How much does influencer marketing cost?

Influencer marketing can vary greatly. Typically, you will have to factor in costs associated with influencer payment, as well as the cost of working with an influencer marketing agency or using an influencer marketing platform.

Pay rates for influencers range from $5,000 to $10,000. This reflects an average compensation for a post by an influencer with 500,000 to 1,000,000 followers across their social media profiles. Thus, costs break down to $10 per 1,000 followers, totaling $250 to $750 per 1,000 engagements.

Most influencer marketing platforms charge consumer a monthly subscription fee. Basic options start at around $30/mo. More advanced options can range anywhere from $150/mo to $500/mo for the most cutting edge features.

Agencies charge per campaign with a required minimum budget. Some provide plans which only require payment if pre-determined performance metrics are reached. You may also find that some agencies offer monthly subscription services as well. Generally speaking, the more specialized the campaign, the higher the cost. For major campaigns, you can expect to pay anywhere from $500 to $10,000 depending on the support and execution needed.


How do you work with influencers for marketing?

Influencer marketing is characterized by collaborative dynamics, wherein a business partners with influencers for brand promotion. The right influencer can reach your target audience, build trust, and drive engagement. Keep in mind, in-demand influencers get lots of offers in today's climate. They may not always be keen to follow a prescribed, template advertising style.

When you first approach an influencer, demonstrate you’ve put in the time to research their style and approach. Get to knows what their channels are about and who their audience is. As a suggestion, start your interactions slowly and organically with your target influencers' posts. Like their content, and comment when appropriate. Be appreciative, and don't lead with a commodifying tone.