Influencer Marketing Software Overview
What is Influencer Marketing Software?
Influencer Marketing Software and tools help to locate and connect your brand to an influencer's audience and publication in some capacity. These tools provide marketing departments with data about which content is performing best and which influencers to connect with.
An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality.
Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase their products’ visibility. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.
Influencer Marketing Software Features & Capabilities
These are some common influencer marketing software features:
Content search: Ability to search content online for references to brand or product names.
Content alerts: Notifications that are sent to the user if there brand or product gets mentioned or backlined.
Content analysis: Tracks brand content to see identify which content is performing the best in terms of metrics such as page views, and redirecting visitors to your companies site.
Competition analysis: Ability to track competing brands’ content performance and provide detailed comparisons with your own brands content performance.
Influencer search: Ability to search for relevant influencers in your specific industry and connect with them.
Influencer tracking: Ability to track influencer activity and monitor their posts and publications.
Access to historical data for searches: Ability to monitor content performance within the past month, quarter, years, or multiple years to see how content rankings have developed.
Media monitoring: Ability to monitor online media outlets for references to your brand or products.
Social media monitoring: Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.
Report generation: Ability to generate reports of content and influencer performance.
Campaign planning: Allows the user to plan a content strategy with an influencer, typically across social media platforms.
Social media integrations (e.g. Facebook, Twitter, Instagram): Allows the user to access their brand's social media accounts from within the software and create and monitor posts.
Mobile application: Users can use a mobile application to access the software and see content performance reports.
Products are typically priced on a monthly, or annual, subscription basis. Prices start at around $30 for smaller plans and can increase to multiple hundreds of dollars for more extensive and enterprise level plans. Many vendors also include a free trial version of their software.