TrackingDesk

TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk supports server to server (also called postback) tracking, as well as cookies and image pixel tracking. Both methods also support the ability for an affiliate program to pass dynamic variables such as commission values. 

TrackingDesk's proprietary technology automatically extracts only the highest resolution data and mechanically generates accurate overviews of this data. According to the vendor, the resulting multi-channel optimized data can significantly improve the decision making process and ultimately the marketer's net return on investment.

TrackingDesk recently concluded its free public beta period, which lasted through September 2015.