TrafficGuard

TrafficGuard is fraud detection software that provides comprehensive digital advertising fraud protection for brands, agencies and ad networks. TrafficGuard is designed to detect, mitigate and report on ad fraud before it hits the organization's digital advertising budget. Three layers of protection block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in legitimate advertising engagement. The vendor promises these layers of protection are formidable, and says with visibility of traffic across thousands of campaigns, TrafficGuard’s machine learning can identify emerging patterns, trends and indicators of fraud quickly and reliably. Visit the vendor's website to learn more about TrafficGuard’s comprehensive fraud mitigation.